TS Company Big Data Business Marketing Strategy Research

The popularity of the Internet and the rapid development of information technology has brought vast amounts of data available for these rapid rates of information growth and diversification of assets,big data information processing model of this emerging and more attention,and quickly received wide support in many sectors and applications.Relevant market to flourish,and competition is fierce.In such a complex and volatile market environment,provide large business enterprises from the strategic height to examine and adjust their business activities,especially with regard to marketing strategy.This TS company is well-known in the industry as the research object,its current context,how to combine their own actual situation of internal and external environment to adjust and optimize the marketing strategy.Based on combing the market on the basis of theory and literature,through PEST,five forces model,SWOT analysis tool to TS's macro-environment,competitive environment and internal strengths and weaknesses to study and analyze the existing problems and reasons in the current campaign.On the premise of its market position,considering the characteristics of data services works closely with the customer relationship,based on the optimization of the marketing strategy of the customer relationship.Further global perspective marketing mix,services marketing,relationship marketing,develop corresponding strategies to optimize programmes at a different angle,pointed out that the company's marketing strategy should focus on maintaining long-term customer relationships,product,pricing and other aspects of traditional marketing mix focused on the actual needs of customers,in terms of technical support,after-sales service,and strengthening the idea of service marketing and management,and effective relationship marketing.Based on a practical level of TS data to study business marketing activities of the company,has a substantial practice and reference.