| Difficult and expensive financing is a long-term problem that plagues the development of small and medium-sized enterprises.How to solve this problem has always been the focus of practical and theoretical circles.Small and medium-sized import and export trading companies have industry characteristics such as light-asset operation and large capital demand,and belong to a group of small and medium-sized enterprises with a more difficult financing situation.Although the government has successively introduced preferential policies to ease the financial pressure of small and medium-sized import and export trading companies,the financing difficulties faced by these enterprises still cannot be cured.Through specific case studies,this paper provides similar enterprises with experience and innovative ideas that can be used for reference,and helps enterprises to solve difficulties in development.This paper adopts the research method combining theory and case,and selects A Import & Export Co.,Ltd.as the research object.First,sort out the financing status of the case company,use the trend analysis method and the peer comparison method to analyze the actual operation situation of the enterprise,and explore the external financing environment and internal financial situation of the enterprise.Secondly,after further investigation and interviews,it summarizes the main problems in the financing of A Import &Export Co.,Ltd.and the reasons for the above problems.Finally,according to the specific problems of the case company,the countermeasures are put forward.The research found that the existing financing of A Import & Export Co.,Ltd.could not maintain the stability of its own operation,and there were problems such as insufficient application of new financing methods,single traditional financing channels and high cost of international trade financing.In view of the specific problems in the financing of the case company,it is recommended to formulate a gradual financing response strategy based on the macro policy and the current situation of the enterprise,according to the principle of first emergency and then slow down,and from the easy to the difficult.By expanding multi-dimensional financing channels and strengthening financing risk management,the purpose of promoting diversified financing of A Import & Export Co.,Ltd.is achieved.The innovation of this paper is to refine the industry,and then focus the research on financing problems in a specific small field of small and medium-sized import and export trading companies with more difficult financing conditions among small and medium-sized enterprises.This is of great significance for solving financing problems in special industries. |