Analysis And Research On Immersive Communication Of Tik Tok Short Video Brands

The rapid development of media technology allows us to redefine the relationship between people and communication tools,and the acquisition and transmission of information also gradually depends on the development of technology.The era of immersive communication,which is always centered on people,such as big data,cloud applications,and location sharing,is changing the changes in users’ lifestyles,and even promoting social changes,which are reflected in all aspects of social life.The information dissemination method dominated by short videos has become the preferred mode of the Internet era.The technical application and presentation effects of short video media make users unconsciously immersed,and the huge fan user group also attracts the attention of different types of brands.A new product promotion and sales model is implemented on the short video platform.Using the theory of immersive communication,this paper expounds the content,characteristics and characteristics of brand immersive communication in Tik Tok short videos in the era of ubiquitous,omnipotent and omnipotent network communication in the era of "people-centered" media technological change.The effect is analyzed in detail in terms of product video production methods,promotion models and advertising blessings,and thus triggers a strategic analysis of how Chinese brands conduct immersive overseas brand communication on short video platforms,and use products to attract overseas users.,to create an immersive effect with a full sense of psychological experience.The immersive dissemination of short videos provides brands with the possibility of individual development,and also meets the development needs of the digital Internet industry.From the practical point of view,it puts forward feasible suggestions for the overseas brand communication of Chinese brands,which meets the needs of deep interaction between brands and user groups in the era of immersive communication.Conduct detailed content analysis of the brand challenge in the short video of Tik Tok,in order to obtain the overseas development route of Chinese brands that can be used for reference to further enhance the brand confidence and national pride of Chinese brands.