| In the context of fierce competition in the Internet market,the domestic market cannot meet the development needs of large-volume enterprises,so they choose to merge and acquire overseas high-quality enterprises as a way to achieve the purpose of expanding the market and improving efficiency.However,some enterprises will instead experience a decline in revenue and face risks after mergers and acquisitions,so enterprises need to focus on the successful elements of mergers and acquisitions cases to accumulate reasonable and effective experience for future mergers and acquisitions actions.Among the game section of Internet enterprises,the case of Internet giant Tencent’s mergers and acquisitions of Supercell deserves particular attention.This thesis mainly examines Chinese Internet companies’ own business characteristics comprehensively based on the company’s financial and non-financial indicators,and uses the event study method to study the company’s short-term acquisition performance,the financial indicator method and economic value added method to study the company’s long-term acquisition impact,and then evaluates the impact of this acquisition on Tencent’s research and development technology and market potential based on the non-financial indicator method.The research results show that this acquisition has had a positive impact on Tencent’s development.Finally,the development experience of the case is summarized based on the results of the company’s performance evaluation,and opinions and development strategy formulation ideas are given from various aspects.Companies should be clear about their own future development paths,and when formulating strategies it is best to select the target companies with the greatest value to their own companies on the basis of building their own industrial closed-loop,to make good macro environment and background investigation of both companies,to carefully develop the detailed process of mergers and acquisitions,and to focus on the integration work of both companies after mergers and acquisitions.This is a great reference and practical value for Internet companies with insufficient experience in acquisition or at the same stage of development. |
