Taobao SNS Women’s Clothing Store Network Marketing Strategy Research

With the development of the Internet,online shopping begin to enter everyone’s life,and people’s consumption concepts and habits have undergone tremendous changes.Online shopping has also changed from a new shopping method in the eyes of consumers to a shopping habit.It is very easy and simple for sellers to apply for a store in Taobao Store.As a result,the number of Taobao online stores has skyrocketed,accounting for more than half of the entire e-commerce platform market,thus making many merchants set up their own brands on Taobao.However,internal and external competition has become increasingly fierce.How to seek a place in the fierce online competition has become a problem that Taobao stores must face.This paper analyzes the good major and disadvantages of self-owned brand online stores in Taobao and analyzes the problems encountered in the marketing process,can development of their online stores.This article mainly takes the case of SNS women’s clothing online store as the main research object.The SNS women’s clothing online store uses the questionnaire survey method,case analysis method and interview method,and uses the network direct marketing theory to analyze the online store.,which aims to make up for the lack of research on Taobao’s own brand,and to provide certain help for the designation of such online stores’ marketing strategies.First of all,it investigates and analyzes the existing marketing model of online stores,consumer psychology,Taobao’s special services,and the development of Taobao’s own clothing brands,so as to lay the foundation for putting forward appropriate online marketing strategies.Secondly,analyze the current environment of the SNS women’s clothing store,investigate the existing marketing strategies of the SNS women’s clothing store,grasp the current online marketing status of the SNS women’s clothing store,analyze the current problems in the store’s online marketing,and then combine the current Internet marketing.The development trend of SNS women’s clothing is analyzed by STP and Pest,which provides the basis for the designated network marketing strategy of the store in the next.Finally,according to the results of the online marketing strategy of SNS women’s clothing,combined with consumers’ purchasing habits,interests,characteristics,etc.,it is finally proposed that product production should focus on cost performance,and based on the online stores,an online marketing strategy that conforms to SNS women’s clothing is formulated.so as to increase the popularity of the online store and increase sales!...