Research On Marketing Strategy Optimization Of Door Control Equipment Products Of Anxin Company

With the advent of modern society,my country has increased its efforts to build smart cities.Therefore,many cities have added smart buildings.When there are more and more such buildings,higher requirements for science and technology will be put forward.At the same time,the demand for smart devices is increasing.As the entrance and exit of buildings and living places,automatic doors are an essential part.Anxin Door Control Company is an agent of automatic doors and access control equipment in Shenzhen.Since its establishment in 2016,it mainly provides sales,production and installation services of automatic doors for the entrances and exits of public buildings such as office buildings,office areas,banks and shopping malls.And it has reached a partnership with some local enterprises and decoration design companies.But as a sales company in a traditional industry.There are also many problems in the operation process.Due to the low technical threshold of products,there will be problems such as product homogeneity and fierce market competition in the market.These problems will also lead to the company’s poor bargaining power with customers,which will lead to further weakened the company’s profitability.At the same time,there will be problems such as rough sales model in daily operation and slow growth of the company’s sales volume.In order to solve these existing problems,the optimization of marketing strategies and the development of the Internet side have become an indispensable and important part.This article takes the door control equipment products and door control products produced by Anxin Company as an example.Through the research method of combining theory with practice,it analyzes the products currently sold by Anxin Company and the current marketing status.,Summarize the problems in marketing,and summarize and analyze the reasons behind the problems.On this basis,it analyzes the Internet marketing environment,analyzes the marketing strategies of competitors,analyzes customer characteristics and needs,and analyzes market positioning.Finally,optimize the company’s marketing strategy,and propose optimization strategies in four aspects: product,price,channel,and promotion strategy.At the same time,through the five aspects of personnel system,capital,corporate culture support,technical support,and risk prevention,safeguard measures are put forward to support the implementation of marketing strategy optimization.The purpose of the author writing this article is mainly to hope that the knowledge learned can be applied to practice.By analyzing the market,analyzing products,and analyzing competing products,optimize the marketing strategy,and finally increase the company’s product sales.In addition,on an objective level,I still hope that this article can play a certain role in improving the development of my own company,so as to achieve the purpose of increasing market share and company sales,and finally achieve product sales.And the good effect of both improving product profit margins.Through the research and analysis of this paper,it can also help many small and medium-sized sales-oriented enterprises to gain a foothold in the market and increase their sales.