Research On The Promotion Strategies Of JDF Postpartum Care Center Service Quality

With the development of the social economy and the changing environment,new forms of consumer needs are constantly arising and new industries appear at the same time.From ancient times,"menstruation" has been a top priority for Chinese families.With the change of medical model and family structure,the increasing importance of women’s concept of health care,new puerperal care structures such as menstrual centers,where medical personnel with professional health care knowledge undertake maternal care,have emerged to fill the gap in the market in providing professional health care services for the whole process of postpartum recovery.With the implementation of the three-child policy,support market demand has increased and the postpartum care center has developed rapidly as a new industry.Industry competition has become increasingly fierce,enterprises want to remain invincible in this fierce competition,it is necessary to carry out innovation of service concept and promotion strategy of service quality,in order to continuously improve customer satisfaction,and then improve customer brand loyalty and recommendation rate.This paper takes the new industry of postpartum care center as the object of the study,collates relevant literature and use the SERVQUAL scale as the basis to conduct a comprehensive evaluation of the service quality of JDF postpartum care center using questionnaire and literature analysis methods and constructs a systematic evaluation model to evaluate the service quality of postpartum care center in six dimensions: tangibility,reliability,assurance,responsiveness,empathy and safety.The study also analyzed the causes of the actual problems in various aspects,such as infrastructure,staffing and quality,service products and customer satisfaction,and finally came up with reasonable and feasible improvement strategies.The results and strategy suggestions in this paper have certain theoretical reference and practical guidance significance for the JDF postpartum care center and similar care center.