Business Plan Of Xin Yue Hui Postpartum Care Center

With the implementation of the basic national policy of family planning in the early 1980 s in China,the ordinary family is basically a “4+2+1” family structure.Young couples rarely live with their parents,and they are even not live with them in one city.Young women after 80 s and 90 s have a strong sense of self-care.They also pay more attention to the health of the puerperium and the care of the baby.They feel that the traditional way of confinement of the old generation is not easy to accept.This also prompts more families to pay attention to the postpartum care of women and the baby care,and the emergence of postpartum care centers meet the needs of this family timely.Along with the sustain progress of social economy,the industrial structure of China has been changing and developing constantly.And it is segmented more clearly.As a new economic growth point in the national economic development,the maternal and infant industry in becoming more and more popular,which has become a hot vocation attracted many investment institutions.China’s postpartum care centers are still in the early stages of the formation of this new industry,which contain huge business opportunities.After field research on a large number of postpartum care centers in China,the author analyzes the current industry characteristics of postpartum care centers in China and subdivides the market demand for pregnant and maternal specific target customers.Through the explanation of STP theory and service marketing theory,it focuses on a detailed analysis of the supply and demand environment and situation of the maternal and infant postpartum market in Hefei,forming a business plan for the Hefei market in Anhui.This plan analyzes the feasibility of project investment.Considered from both the quality and price factors,the newly-established postpartum care center will enter the Hefei market as a mid-to-high-end professional postpartum care center.And the plan analyzes the key points,customer characteristics,investment benefits,and risks in implementing this business model.We hope to intervene in a new industry,understand the development characteristics of the industry,and analyze the various issues faced by the industry in the development of the Anhui market,apply new service concepts,meet the potential needs of the people,and follow the trend to create an Anhui local professional postpartum care center brand.