Research On The Influence Of Customer Concentration On Corporate Social Responsibility

In the background of Chinese constantly adhere to the new development concept,enterprise social responsibility is to help the development of high-quality behavior,has been the attention of many scholars,Chinese enterprises social responsibility practice gradually standardized.However,in the process of development,the emergence of corporate social responsibility discussion boom will almost be accompanied by enterprise scandal,Some enterprises produce illegal products in order to increase profits,which seriously endangers social and public security.From the Sanlu Group’s "poisoned milk accident" to the campus playground’s "bad smell track" incident,to the medical dispute over Wan Dashan Pharmaceutical’s "Ciwujia Injection",these enterprises’ lack of social responsibility behavior has brought irreversible harm to enterprises and society.Due to the lack of scientific concept of social responsibility,the hypocrisy,distortion and even alienation phenomenon of corporate social responsibility emerge endlessly.On the one hand,it reduces its own value,on the other hand,it arouses controversy on the evaluation of corporate social responsibility behavior.Although realizing profit maximization is one of the ultimate goals of enterprise management,this one-sided pursuit of enterprise profit management mode has not met the requirements of the current corporate governance and healthy development of society.Therefore,to study the motivation of enterprises to fulfill their social responsibilities is the key for enterprises and government departments to make decisions and formulate policies.Previously,researches on the motivation of CSR behavior mainly focused on business performance and external institutional environment,and studied how corporate profitability,media,government supervision and legal environment affect corporate social responsibility level.But at present,legal constraints and empty ethics alone cannot stop companies from breaking the law.In fact,The stakeholders who can have a significant impact on the production and operation of enterprises are the source of pressure for enterprises to make strategic decisions.Customers,as the important stakeholders of enterprises,are an important channel for enterprises to obtain information and resources.Enterprises’ dependence on big customers can provide enterprises with stable trading channels.Therefore,the stability of key customers is of great significance to the governance and development of enterprises.At present,there are few relevant studies on whether and how corporate dependence on customers affects corporate social responsibility behavior.Therefore,there is room for research on the motivation of corporate social responsibility behavior from this perspective.Based on the background of the topic,this paper explains the concept and related theories of customer concentration degree and corporate social responsibility,analyzes the internal mechanism of the influence of customer concentration degree on corporate social responsibility behavior,and takes the relevant data of A-share listed companies in Shanghai and Shenzhen from 2015 to 2020 as research samples to establish A regression model.This paper empirically analyzes the factors that influence enterprises’ social responsibility behavior at the customer level,analyzes the heterogeneity of information environment and property rights,and conducts a robustness test.The conclusions are as follows:(1)The customer concentration level and CSR performance of enterprises are U-shaped.Under the influence of economic "predatory" effect,high customer concentration will inhibit enterprises’ social responsibility behavior;When customer concentration increases to a certain level,economic "synergy" effect plays a major role,and the close connection between customers and enterprises will improve enterprises’ social responsibility behavior.(2)In different information environments,the influence of customer concentration on CSR varies.When the information environment of enterprises is poor,the inhibition effect of customer concentration on CSR is more significant.(3)The difference of property rights will also affect the degree of influence of customer concentration on CSR.Compared with stateowned enterprises,the negative impact of customer concentration on CSR is only significant in non-state-owned supplier enterprises.(4)Further analysis shows that fulfilling corporate social responsibility contributes to the promotion of corporate value.Finally,this paper summarizes the relevant conclusions and gives policy suggestions from three perspectives:government guidance,enterprise self-discipline and social supervision.