Marketization Process,Customer Concentration And Corporate Social Responsibility

Recently,due to lack of corporate social responsibility caused by the production of accidents,product quality and other issues,people began to pay attention to these issues,meanwhile scholars are dedicating themselves to the research on CSR and the impact of that.Under the background of the industrial upgrading and enterprise refonn in China,the concept of CSR has been deeply rooted in the study.Researching on the motivation of corporate comply their social responsibility can not only provide reference for policy-making departments,but also help enterprises to better perform social responsibility,hence the competitiveness in the future competitive market.As a major stakeholder,the customer will strengthen the connection with the enterprise through the way of special asset investment.In order to ensure the investment values,the customer will certainly attach more importance to the condition of the enterprise.Meanwhile,the dependence of strong customers brings a stable trading channel for enterprise,but also bringing risks,companies will imply some means to protect the relationship with customers,foreign study has shown that enterprises fulfill obligation and duty in community is one of these means.The article reviews the previous conclusions and the main theories of this field,and then proposed the research hypothes,is according to pre-analysis,the author uses the previous research to construct the variable index and the empirical test model,studied the relationship between customer concentration,marketization and CSR.This paper take's the listed companies in China's securities market from 2010 to 2014 as a sample,and focus on the relationship between customer concentration,marketization and corporate social responsibility.The empirical results of the article shows:(1)The higher the customer concentration,the better social responsibility performance,which need to be mentioned is it is the first time to confirm this conclusion using domestic data.(2)The higher the market process,the better of CSR performance.(3)The market process of higher areas,customer concentration on corporate social responsibility to promote the role will be weakened.In the end,the article proposes the current improvement direction from the angle of government,enterprise and society,and indicates the deficiencies of this paper,proposes the research prospect.