Research On The Influence Mechanism Of DOI On Enterprises’ Sustainable Competitive Advantage Based On The Maturity Of Financial Sharing

Innovation has become one of the most important opportunities of enterprises in the era of Internet informatization and exchange of knowledge economy.In the fiercely competitive market,enterprises must continually refine their innovation aptitude,modify their development plan,and create new technologies and products to keep up with the ever-evolving market demand and sustain their endurance and progress.If businesses rely only on in-house technology and know-how and stick to the closed innovation regime of automotive manufacturing behind closed doors,they will be marginalized in the future and gradually eliminated by the market;In addition,in today’s digital economy,enterprises,as pioneers of digitalization,strive to seek their own changes to adapt to the impact of this big environment,actively carry out digital transformation,and strive to maintain the competitiveness of enterprises in the environment of not advancing or retreating.Consequently,if a business desires to be in a preeminent spot in the intricate market atmosphere,it must employ digital technology to acquire the requisite resources from the external world and bolster external exchanges and collaboration.At the same time,enterprises should constantly integrate internal resources and make better communication with the help of digital platforms,so as to enhance the innovation influence of enterprises.The foundation and premise for enterprises to enhance their financial performance and gain a lasting competitive edge is to adhere to the digital era’s general trend and new open innovation.So,how does Digital Open Innovation(DOI),which unites digital and open innovationwork?affect enterprises’ sustainable competitive advantage through those paths?What effect does the maturity of financial sharing,as the leading part of enterprise digital transformation,have on the influence mechanism of Digital Open Innovation on enterprises? Up to now,domestic and foreign scholars have made abundant research results on digital and open innovation alone,but there are few researches on the integration perspective of digital and open innovation,and few empirical studies on the impact of financial sharing maturity on the impact mechanism.Therefore,it is of great theoretical value and practical importance to further study the impact mechanism of Digital Open Innovation(DOI)on the sustainable competitive advantage of enterprises based on the maturity of financial sharing.Based on reference to relevant theories and research achievements at home and abroad,this paper outlines the meanings and dimensions of Digital Open Innovation(DOI),financial sharing maturity,short-term financial performance and sustainable competitive advantage,deeply studies the influence relations among variables,and puts forward corresponding theoretical models and research hypotheses on this basis.Then,based on the collected questionnaire data of 307 enterprises in North China,the theoretical model is empirically tested by SPSS26.0(and Process plug-in)and AMOS23.0 software.In this paper,referring to the predecessors and combining with the relevant existing literature,Digital Open Innovation(DOI)is divided into two observation dimensions:outward-oriented digital open innovation and inward-oriented digital open innovation,and the influence mechanism of Digital Open Innovation(DOI)on the formation of enterprises’ sustainable competitive advantage is studied under different financial sharing maturity of different enterprises.Results from empirical studies demonstrate that Digital Open Innovation(DOI)has a considerable beneficial effect on the long-term competitive edge of businesses,as well as a beneficial effect on their short-term financial performance to augment their sustainable competitive advantage.The short-term financial performance of businesses serves as a partial intermediary in this course.Moreover,the maturity of enterprise’s financial sharing will have a positive moderating effect on the above influencing paths,and higher maturity of financial sharing has a higher moderating effect.This study empirically tests the relationship model between Digital Open Innovation(DOI)and the current state of affairs in China,financial sharing maturity,sustainable competitive advantage of enterprises and short-term financial performance,and puts forward the mediating effect of digital open innovation(DOI)on short-term financial performance and the regulating effect of financial sharing maturity in the influencing mechanism of sustainable competitive advantage of enterprises.This paper’s research results not only bring forth some novel concepts,but also have a significant influence on the establishment of businesses’ enduring competitive edge and the ongoing growth of financial sharing.