Research On The Influencing Factors Of Operation Efficiency Of Tourism Listed Companies Based On DEA

As an important part of the tertiary industry,tourism is one of the fastest growing emerging industries in recent years,and with the complete liberalization of epidemic prevention policies,the "retaliatory growth" of the tourism market will bring a new round of development to the tourism industry.The "14th Five-Year Plan" for tourism development also clearly proposes to build a new pattern of national tourism space,shift from factor-driven to innovation-driven,and achieve high-quality development of China’s tourism industry.As the industry representative of the tourism industry,the industrial scale and management mode of listed tourism companies are more standardized than those of small and medium-sized enterprises,and can better represent the overall utilization efficiency of tourism resources and the operation and development of the tourism industry.Based on reading relevant literature and theoretical learning,this paper uses data envelopment analysis(DEA)to empirically analyze the operating efficiency of listed companies in China,and uses DEAP 2.1 software to measure the input-oriented BCC model,and obtains the static efficiency operation results of sample units over 8 years.Through the observation of the efficiency values of the sample data in different years,it can be seen that the overall operating efficiency of tourism listed companies showed that the investment redundancy did not reach the forefront of effective production,and the overall operation was stable from 2014 to 2019,and the overall operating efficiency decreased due to the impact of the epidemic in 2020 and 2021.Taking comprehensive efficiency,pure technical efficiency and scale efficiency as the explanatory variables,multiple linear regression analysis was carried out using SPSS software to further verify the influencing factors of China’s tourism listed companies from the aspects of corporate financial ability and governance structure,and it was concluded that the profitability,solvency and operational ability of enterprises have a significant impact on operational efficiency.The size of the enterprise,the concentration of equity and the compensation of the company’s executives have a significant impact on operational efficiency.According to the results of the factors influencing the operation efficiency of tourism listed companies,this paper proposes that enterprises can improve their financial capabilities by building high-quality service brands,innovating characteristic tourism products,and developing intelligent services.Optimize the governance structure of enterprises by cultivating high-quality professionals,optimizing enterprise management systems,and carrying out cross-border cooperation.In this way,it will enhance the market competitiveness of tourism listed companies and promote the high-quality and sustainable development of the tourism industry.