| With the change of the macroeconomic environment,the marketization of interest rates and the intensification of financial disintermediation,the business model of commercial banks has become increasingly competitive.A large number of Internet companies and financial technology enterprises have entered the financial market to seize financial market resources.It has caused a huge impact on the financial market.In this context,commercial banks need to explore new development models,and the retail business of banks is less affected by economic fluctuations,and the retail business is easy to spread risks.Retail transformation can optimize the business structure,help improve the development ability,profitability and risk resistance of banks,which makes many commercial banks pay more and more attention to retail business,and actively use financial technology to help retail transformation improve core competitiveness.Therefore,it is very necessary to study the financial technology to help commercial banks’ retail transformation.Through retail transformation research,we can provide suggestions and experience for commercial banks to use financial technology retail transformation to promote the healthy and sustainable development of the banking industry.This paper first analysis the topic background and meaning of financial technology to help commercial banks’ retail transformation,gives a theoretical overview of commercial banks’ retail business and financial technology,and selects Ping An Bank,which performs well in retail transformation,as the research object,expounds Ping An Bank and Ping An Bank’s retail transformation way,transformation causes and transformation methods,and evaluates the effect of financial technology to help Ping An Bank’s retail transformation.This paper selects the main indicators of 12 joint-stock banks nationwide in 2021,analyzes the data indicators through factor analysis,calculates the comprehensive score of bank performance through the component coefficient matrix and the weighted average method,ranks them,evaluates the performance of Ping An Bank’s retail transformation effect according to the ranking,and analyzes the effect of Ping An Bank’s use of financial technology to help retail transformation based on the ranking and empirical results.Finally,based on the research of Ping An Bank’s retail transformation,the paper summarizes the experience and shortcomings,and comes up with constructive propositions for the rest of commercial banks to use technology to help retail transformation.Through the research of Ping An Bank,we can draw several conclusions: First,under the background of financial technology,Ping An Bank actively introduces scientific and technological means,excavates customers’ financial needs through financial technology means,optimizes the retail business structure model,improves the innovative characteristics of products and services,and enhances core competitiveness;Second,Ping An Bank actively embraced financial technology,formulated specific transformation measures from customer acquisition,marketing,risk control,operation and other aspects,and made good progress;Third,Ping An Bank ranks third in the transformation performance evaluation,with remarkable transformation effect.But there are also shortcomings.Ping An Bank has a good performance in asset safety and profitability,while its development capability is flat.Ping An Bank still needs to strengthen scientific and technological innovation,enhance customer loyalty,improve retail asset structure,optimize asset quality,and enhance the bank’s development capability;Fourth,through the retail transformation research of Ping An Bank,we put forward transformation propositions for else commercial banks to use for learning,including increasing investment in science and technology,human and financial resources,broadening retail channels,customer-centric,and enriching characteristic products and service systems,to help other commercial banks develop steadily and ensure the stable operation of the financial institution system. |
