Development Model And Risk Analysis Of Consumer Finance Business In The New Era

Since the beginning of this century,with the deepening of financial market reform and the rapid development of internet technology,the internet and consumer finance have rapidly integrated.Starting from 2017 as the new era of consumer finance,China’s consumer finance industry has opened a new track.The improvement of macroeconomic growth and national income level,the upgrading of consumption concepts and changes in consumption methods have promoted the rapid development of the consumer finance industry.In June 2015,the China Banking Regulatory Commission issued the "Guiding Opinions on Promoting the Development of Private Banks",which refined the admission conditions,preparation and opening procedures for private banks.Through this,internet banks such as We Bank,MYBank,and XWBank have all emerged.As the first internet bank in China to open its personal loan business,We Bank has made many improvements to the business process of consumer finance business using high-tech technologies such as big data and artificial intelligence,greatly improving the efficiency of business processing.The consumer finance product "micro loan" launched by We Bank has gradually shown its advantages and disadvantages,and in a sense,it provides a reference for the development of other internet banks.This article takes the "micro loan" business of We Bank as the core,and uses methods such as literature analysis and case analysis to elaborate on the development of the "micro loan" business.It also analyzes some problems that arise during its development process,in order to analyze the future development direction of internet consumer finance.This article is mainly divided into the following parts.The first part introduces the research background and significance,and reviews domestic and foreign literature;The second part explains the theoretical basis and current development status of consumer finance;The third part provides a brief introduction to the business model and main consumer finance products of We Bank,focusing on the development process,business characteristics,lending mode,service mode,and risk control mode of "micro loan";The fourth part summarizes the problems existing in the "micro loan" business of We Bank,such as whether the construction of the internet banking credit system is reliable and effective,the high dependence on interbank liabilities,the impact of technical risks on customer experience,and the significant impact of systemic risks;The fifth part summarizes the development inspiration of internet banking consumer finance business and proposes several policy suggestions through case analysis.Finally,based on the "micro loan" business of We Bank,several solutions and suggestions are proposed for the current development of internet banking,including improving the internet financial credit reporting platform,conducting multi-channel financing for internet banking,reducing the proportion of interbank liabilities,conducting regular inspections of internet equipment and employee audits,and strengthening the ability to identify system risks,Improve service quality to reduce technical risks.In order to ensure the healthy and stable development of internet banking consumer finance business,it is necessary to continuously strengthen and improve consumer finance business and related regulatory mechanisms.It is hoped that this article will provide support for the development analysis of internet banking consumer finance in the future.