Research On Financial Performance Evaluation And Improvement Countermeasures Of Haoxiangni Company

With the rapid development of China’s socialist market economy and the popularization of Internet consumption,people have gradually increased their requirements for the category and quality of snack foods.Nowadays,the number of snack food enterprises in China is increasing,and the scale of development is growing day by day.For snack food companies,they face not only opportunities but also challenges.How to maintain stable development in the fierce competitive environment is a concern of every snack food company.As a snack food enterprise,your company has adjusted its business scale in recent years,focusing on brand building and product competitiveness;However,there are also some shortcomings in development,such as insufficient R&D investment,resulting in weak product innovation capabilities,and continuous decline in net profit after the reduction of business scale.Therefore,by evaluating the financial performance of Haoxiangni Company,it is of great practical significance for the development of the snack food industry and the improvement of financial performance.Taking Haoxiangni Health Food Co.,Ltd.as the research object,the paper first elaborates the research background and significance of the paper,sorts out the research status of domestic and foreign financial performance evaluation indicators,evaluation methods and improvement countermeasures,and sorts out the relevant concepts and basic theories.At the same time,it gives an overview of the basic situation of your company.Select 16 financial evaluation indicators from five dimensions such as profitability and solvency,build a financial performance evaluation index system for your company,and establish a financial performance evaluation model by using the entropy weight TOPSIS method.After that,20 listed snack food companies,including Haoxiangni Company,were selected for horizontal financial performance evaluation in the industry;Use the financial data in your company’s2018-2022 annual report to evaluate the company’s financial performance vertically.Finally,based on the results of horizontal and vertical financial performance evaluation,it is found that the financial performance of Haoxiangni company has the advantages of good short-term solvency,but also has shortcomings such as unstable profitability,unreasonable liability structure,low efficiency of liquid asset management,development and expansion ability to be improved,and cash flow management to be strengthened.Propose feasible financial performance improvement countermeasures for shortcomings,including enhancing profitability,optimizing liability structure,improving liquidity asset management efficiency,improving development and expansion capabilities,and strengthening cash flow management.This paper evaluates the financial performance of Haoxiangni company,analyzes it according to the evaluation results,and provides reference significance for the evaluation and improvement of the financial performance of snack food enterprises.