Research On The Influence Of Digital Transformation On Employee Creative Work Involvement

With the deepening development of the digital economy,it has become an important driving force leading social change and promoting economic growth.As one of the most active units in the economic society,in order to seize the development opportunities of the digital economy and obtain more performance dividends,enterprises have gradually started to promote digital transformation through planning guidance and early preparation,which has further aroused the attention and exploration of the academic community on digital transformation.It can be seen from the literature review in this field that the existing research mainly focuses on the exploration of the mechanism of digital transformation on the adjustment of business model,total factor productivity,innovation performance and other organizational variables,but the research on digital transformation in human resource management is slightly lacking,and the research on the relationship between digital transformation and individual employee behavior is even less.Therefore,based on the resource conservation theory and social exchange theory,this research takes this as the starting point to build a moderated mediation model,and uses multiple linear regression and Bootstrap analysis methods to explore the relationship between digital transformation and employees’ creative work involvement.Starting from the two dimensions of individual factors and situational factors,it analyzes and promotes the adjustment focus Work remolding plays an intermediary role in the relationship between digital transformation and employee creative work involvement,and discusses the regulatory role of superior developmental feedback in the relationship between digital transformation and promotion of regulatory focus,employee creative work involvement,and work remolding,with a view to providing theoretical reference and decision-making guidance for enterprises to effectively stimulate employee creative work involvement based on the background of digital transformation.The empirical test results show that:(1)Digital transformation has a positive impact on employee creative work involvement;(2)Promotion focus and job crafting plays a part of the intermediary role between digital transformation and employee creative work involvement;(3)Supervisor developmental feedback positively regulates the relationship between digital transformation and promotion focus and job crafting,but it does not significantly regulate the relationship between digital transformation and employee creative work involvement;(4)The positive regulation of supervisor developmental feedback promotes the intermediary role of promotion focus and job crafting between digital transformation and employee creative work involvement.Based on the empirical test results,this study puts forward countermeasures and suggestions to provide inspiration for enterprises to increase the employee creative work involvement and obtain innovative development dividends.