Research On Rural Tourism Development Of Haixi Town In Wenzhou Under The Background Of Rural Revitalization Strategy

In recent years,rural tourism has become an important part of China’s tourism industry.The development of rural tourism is of great significance for improving the rural living environment and promoting the construction of common prosperity.Therefore,under the background of the development strategy of comprehensively promoting rural revitalization,it is necessary to attach great importance to the development of the tourism industry and regard it as an important growth point for rural revitalization.Haixi Town in Wenzhou is rich in tourism resources with strong uniqueness,and rural tourism has gradually become a new growth pole for the economic development of Haixi Town.However,the development of rural tourism resources in Haixi Town is still in its early stages,with insufficient exploration of rural tourism resources’ characteristics,low level of creativity,and low product level.Its role in promoting local economic development is relatively limited.Studying the development of rural tourism resources in Haixi Town can not only enrich the achievements of research on relevant issues in China,but also guide the government to carry out sustainable development of rural tourism resources in Haixi Town,formulate tourism planning programs that conform to the actual situation in Haixi Town,and provide reference for the local government to better carry out high-quality development of rural tourism and solidly promote the construction of common prosperity.This article takes Haixi Town as an example,based on sustainable development theory,location theory,and experience economy theory.After extensive reading of literature,the article analyzes the current research status and related theories of rural tourism at home and abroad.Through data collection,on-site investigation,and other means,the article briefly summarizes the natural resource conditions,historical evolution,economic development status,historical and cultural aspects,road traffic status,village architectural style,planning structure,and basic situation of tourism resource development in Haixi Town.By using the SWOT method to analyze the development status and environmental issues of tourism resources in Haixi Town,and a survey questionnaire was designed around the tourist characteristics,rural tourism situation,rural tourism satisfaction,rural tourism revisiting,and differences in revisiting of rural tourism in Haixi Town.Based on the collected effective questionnaires,the data was analyzed using SPSS.The value recognition of rural tourism resources in Haixi Town is relatively high,but there are still problems such as unclear integration of cultural and tourism resources,lack of brand effect,extensive management and operation mode of scenic spots,unclear tourism image,lack of novelty in tourism development positioning,serious homogenization,lack of regional coordinated development,and failure to form a joint development force.Finally,based on the historical and cultural heritage,natural ecological characteristics,and mountain and sea leisure tourism resources of each village,the analysis results propose suggestions for the development of rural tourism in Haixi Town: through cultural and tourism integration and industrial integration development strategies,shape the unique style of residential buildings,cultivate the "Xianhai Ancient Charm" tourism brand,initiate coastal ecological restoration and blue carbon synergy projects,and coordinate the coordinated development of primary,secondary,and tertiary industries.Develop scenic area management models and regional tourism image shaping strategies,optimize the "village scenic area oriented" operation mode,enhance urban competitiveness through refined management,and shape a "new image" of high-quality cities.According to the positioning strategy of tourism development in different regions and the principle of "one village,one feature",improve the supporting infrastructure,guide the development of industrial themes with different styles,and create the theme of leisure tourism+ancient village culture,leisure tourism+mudflat recreation,leisure tourism+home stay economy,leisure tourism+health care industry.According to the overall regional tourism joint development strategy,strengthen regional coordination and linkage,promote the construction of beautiful economic transportation corridors,provide rural full link networked services,and create an intelligent and convenient transportation network.