Study On The Development Strategy Of Tourist Towns From The Perspective Of Rural Revitalization

In order to realize the great rejuvenation of the Chinese nation,the Party Central Committee has creatively put forward the strategy of "rural rejuvenation"according to the actual situation of our country.However,how to implement the strategy and how to coordinate the relationship among rural rejuvenation,cultural heritage,environmental protection and targeted poverty alleviation has gradually become an important and realistic problem facing the Party Central Committee.Based on this,under the theoretical premise of rural revitalization,sustainable development and characteristic town,this paper uses literature review,field research and case analysis to sort out the development status of Meiling characteristic tourism town under the background of Rural Revitalization Strategy.This paper finds that the current situation of Meiling tourism town in rural tourism development is that the value of tourism products is too low,the overall planning of tourism lags behind,the implementation of various tourism elements is missing,and the local tourism market lacks the main cultivation function.Then it analyzes the reasons for the problems of Meiling rural tourism development,such as insufficient attention to tourism,lack of tourism management talents The willingness of residents to develop tourism is weak,and the atmosphere of tourism development is not enough.Then,based on the experience and Enlightenment of the development of tourism towns at home and abroad,this paper comes to the solution strategies of the development of characteristic tourism towns under the background of the strategy of rural revitalization,such as scientific and rigorous planning of rural tourism patterns of tourism towns,optimizing the rural tourism environment of Tourism towns,understanding the profound connotation of global ecotourism,and strengthening the protection of the theme elements of tourism towns.Through the research of Meiling characteristic tourism town under the background of Rural Revitalization Strategy,it really stimulates the endless potential of Meiling tourism town in the process of developing rural tourism,and provides a certain reference value for the transformation and upgrading of rural areas in China.