Research On Marketing Strategy Of NX Bank’s Inclusive Financial Business

Since the concept of inclusive finance was proposed by the United Nations in2005,it has been widely paid close attention by the Party and the government.Financial services for the people are to better play the role of the financial industry in improving income distribution,adjusting industrial structure and enhancing social welfare.Promoting the development of inclusive financial services is an inevitable requirement to promote the sustainable development of the financial industry,a creative trend to promote economic transformation,and a financial guarantee for a modernized socialist country.The mention of inclusive finance is undoubtedly one of the most popular terms in the current financial industry.It refers to providing appropriate and effective financial services to farmers,small and micro enterprises and other groups in need of financial services at an affordable cost.With the increasing openness and inclusiveness of the financial market in recent years,the state has gradually strengthened its support for inclusive financial services,and inclusive financial services of commercial banks have emerged at the right moment.In particular,it is planned in the 2022 two sessions: The inclusive finance business of large commercial banks in China should increase by more than 30%.Under the premise of relatively stable market share and increasing competition pressure from products in the same industry,the future development of inclusive finance business of commercial banks is both an opportunity and a challenge.Under the background of the new era,major commercial banks actively promote inclusive finance business,which not only promotes the prosperity of inclusive finance,but also causes the increasingly fierce market competition.Coupled with the sudden emergence of the Internet finance industry,some inclusive customers are lost.Therefore,the sustainable development of inclusive finance is the pain point and difficulty of the marketing work of major commercial banks.How to continuously increase the increment of inclusive finance and optimize the layout has a far-reaching impact on major commercial banks.NX Bank is a second-level branch of state-owned commercial banks,currently under the authority of 23 first-level sub-branches,with extensive business coverage and strong market competitiveness.Since the comprehensive and in-depth development of inclusive financial services,NX Bank has continuously improved inclusive financial products and increased resource allocation,and has made remarkable achievements.However,it still needs to consolidate the capital and raise the yuan,develop in a diversified way,and plan the development direction based on market dynamics.Accumulate and expand the growth momentum of inclusive finance business,build brand reputation,make up for development weaknesses,and help small and micro enterprises sail far.