Research On Service Marketing Strategy Optimization Of X Food Company

Halogen cooked food products have a long history in our country,halogen cooked food products has formed a mature industrial chain after years of development,upstream is agricultural and sideline product industry,middle stream is halogen cooked food products,which can both be used as table food and can be used as leisure food,downstream is halogen element compound halogen products as the core development.At present,the market of Lo Wei cooked food products has a good market performance and unique advantages in terms of purchase channels,consumption scenarios,convenient consumption,social attributes and other aspects,so the market development prospect is broad,attracting many brands into the Lo Wei market.Under the background of the continuous upgrading of consumption and the intensification of market segmentation,the market competition is becoming increasingly fierce,which also brings opportunities and challenges for enterprises in the industry.As a local marinated cooked food enterprise in Changchun,X Food Company has accumulated a perfect market operation and management system after decades of development.It has also accumulated a good brand image and product reputation in Jilin Province,and its brand positioning is in the middle and high-end market.The company has certain advantages and competitiveness in market competition,but with the change of marketing environment,In the face of competitors’ increasingly novel service marketing strategies,X Food Company’s overall service marketing strategies are relatively backward.Based on this,this paper attempts to develop appropriate service marketing strategies for X Food Company.This paper takes X Food Company as the research object,hoping to find development countermeasures in the fierce competition environment by optimizing its service marketing strategy,resist the impact of competitors,and constantly expand the market share to help the long-term development of the enterprise.Therefore,this paper takes the 7P marketing theory as the theoretical basis,analyzes the current status of the company’s service marketing from the perspective of 7P,and puts forward the main problems of the company’s marketing strategy,such as insufficient product differentiation,lack of new promotion methods and lack of professional marketing personnel.And from the macro environment,industry environment,micro environment three aspects of the company’s current environment are elaborated.Through STP theory,the target market of the company is locked into the mass consumers who like traditional brine flavor,the young consumer groups with social needs and the special consumer groups with obvious regional taste characteristics.Then,the marketing mix strategy is developed for the company through 7P marketing theory.In order to ensure the smooth implementation of marketing strategy,a series of safeguard measures are introduced to help marketing strategy landing.