Changzhou City Star Food Co., Ltd. Network Marketing Strategy

Since 1980s, with rapid development of Internet and rapid advancements in information technology, internet network has reached down to every corner of the world. The extensive application of network technology has built a brand new living space for the survival of an enterprise. In this time of information explosion, it has even become one of the important means for an enterprise to gain the competitive advantages in information age on how to master and make use of network instrument for business operation. Coming with economic globalization, the living conditions of domestic small and medium-sized enterprises are getting worsen and the market competition is becoming increasingly intense. It is an important issue which makes an impact on their survival and development. When utilizing. traditional marketing tool for marketing activities, they are restricted by the resources of their own, and are difficult to compete with large enterprise. With the emergence of network, it provides a kind of efficient marketing tool with utility and low cost.This thesis mainly introduce Juxing Food Co., Ltd. of Changzhou city on how to utilize network to make a marketing. Firstly, it makes an analysis on the significance, development and characteristic of the cyber-marketing. Secondly, it puts forward cyber-marketing strategies combining the current situation of Juxing Food Company,in the meanwhile, a proactive approach instead of a reactive one must be adopted. Finally, at makes further analysis on the trend of futuTe development of cyber-marketing.