Research On Optimization Of Business And Financial Integration For Zhonghai Property Changchun Branch

In the process of globalization of the world economy,our country’s economy has been developing continuously and has gained remarkable achievements worldwide.With the rapid development of all industries,our companies have been presented with many opportunities for growth as well as facing a series of new market competition.As more and more companies are expanding their scale,launching into upstream and downstream markets,and increasing their operations in the process,the company’s continued operational excellence is threatened by the complexity of the organization’s internal structure,the high overall operating costs,and the weakened self-control and reduced operational efficiency.In order to be able to improve this situation,based on the era of booming Internet information technology,many experts and scholars have conducted in-depth research and analysis on business management theories and practices,and the theory of industry-financial integration has emerged.The integration of industry and finance mainly refers to the organic combination of business operation and financial management of enterprises,the sharing of enterprise operation data through financial information platform,effective cost reduction,which not only makes the quality of enterprise financial data more realistic,but also makes the update of financial data more timely,improves the financial management level of enterprises,and plays an active role in the business decision-making and control evaluation of enterprises.This paper analyzes the current situation of the integration of business and finance in China Overseas Property Changchun Branch through case study method and literature analysis method,and clarifies the problems in the process of the integration of business and finance in China Overseas Property Changchun Branch as a whole,i.e.,the directions that can be optimized in the integration of finance and business,mainly in four aspects: the poor correlation between the financial information platform and related systems,resulting in unreasonable business process settings,repeated auditing and manual The lack of communication between business personnel and financial personnel leads to insufficient financial participation in the project management process;the company lacks assessment mechanisms for performance indicators,and business and finance work separately in budget management,which is not conducive to the improvement of the company’s overall business performance;financial personnel lack professional knowledge reserves and skills of industry-financial integration,and the effectiveness of promoting industry-financial integration is not satisfactory,and the company’s overall The concept of financial integration of the company as a whole is also weak.By studying business process reengineering theory and comprehensive budget theory,we analyze the causes of the problems,and based on the current problems and shortcomings of the financial integration of China Overseas Property Changchun Branch,this paper proposes the following optimization solutions: First,we should optimize the relevant business process settings,open up the data and information transfer between the information platform systems,and ensure that the management is not missing while simplifying the audit nodes;second,we should strengthen the whole process of financial BP projects and strengthen the control of the whole process of property project management.control,enhance the participation of financial personnel in the whole process of property project management,and promote the organic integration of business and finance;third,to add financial BP budget management and develop an assessment system to promote timely and effective communication between business personnel and financial personnel in budget formulation and implementation in the process of budget execution;fourth,to strengthen the training of financial personnel on the integration of business and finance,and through making financial personnel understand and agree with the concept of integration of business and finance,to Fourthly,to strengthen the training of financial staff on financial integration,and to add impetus to the continuous promotion of financial integration by making financial staff understand the concept of financial integration and integrate the awareness of financial integration in their daily work,and constantly try to change the traditional way of financial work.Through the above plan,we hope to optimize the financial integration of China Overseas Property Changchun Branch,and through the above analysis,we expect to provide help for property enterprises.