The Cosmetic Retail Digital Marketing Strategy Optimization Research For A Group

In current business environment of China,online and offline business model for retail have become normalization,from the perspective of e-commerce,the platform such as Tmall\JD\Pinduoduo have experienced several rounds of industry reshuffle,and become the main stream channel in e-commerce area rely on their advantages and characteristics,what’s more,they also provide diversification options for consumers.The article base on the case of A group,which is top 500 company in the world,according to the theory of marketing 7ps\digital marketingetail\content marketing\private marketing,analyze the strategy for business development.We can have the learning that digital marketing is a way to enable traditional marketing,the function such as sales\operation\marketing can benefit from it.As the leader of cosmetic industry,A group has the excellent insight for trend of development,always act as the model of industry.This article depend on the case of A group to illustrate the benefits for business from ecommerce and digital marketing.