Research On The Motivation,path,and Strategic Performance Of Liugong Group’s Mixed Reform

The report of the 20th Party Congress emphasised the need to deepen the reform of state-owned capital and state-owned enterprises,accelerate the optimisation and restructuring of the national economy,promote state-owned capital and state-owned enterprises to become stronger,better and larger,and improve the core competitiveness of enterprises,pointing the way forward for activating the momentum of state-owned enterprises.Focusing on the overall goal of becoming a world-class enterprise,central and local state-owned enterprises further deepen the reform of mixed ownership,and strive to improve the quality of "mixing" and the effectiveness of "reform",in order to continuously promote the enterprises to enhance their dynamics,improve their competitiveness,and promote state-owned enterprises to become bigger and stronger.This paper is based on the concept of continuous deepening of SOE reform.Based on the background of deepening the reform of state-owned enterprises,this paper selects Liu Gong Group,the first main board-listed enterprise of the "Double Hundred Action" of the State-owned Assets Supervision and Administration Commission,as a case company,introduces the process of the enterprise’s hybrid reform,analyses the motivation of Liu Gong Group’s hybrid reform,introduces the specific implementation path and performance impact path of Liu Gong Group,and finally analyses the strategy of Liu Gong’s hybrid reform from the perspective of the balanced scorecard.Finally,the strategic effects of Liu Gong’s hybrid reform are analysed from the perspective of the balanced scorecard.Firstly,this paper introduces the background and significance of the study,literature review,research content and methodology,as well as relevant concepts and theories.In the case study,the paper introduces the history of Liu Gong Group’s hybrid reform in detail and analyses the reasons for the hybrid reform and the implementation path of Liu Gong Group.Finally,the paper uses the four dimensions of the Balanced Scorecard to comprehensively evaluate the strategic impact of the hybridisation on Liu Gong: the strategic performance of Liu Gong’s hybridisation is analysed from the four dimensions of the Balanced Scorecard by comparing the financial data of Liu Gong over the past five years.The paper concludes with a summary of the study and provides insights.The conclusion of this study is that the implementation of mixed ownership reform by Liu Gong Group has improved and optimized the company’s corporate governance,equity structure,and salary system.Through the mixed reform,Liu Gong has broadened the domestic and overseas markets,improved market coverage,enhanced customer satisfaction,improved after-sales service,improved operational efficiency,increased R&D investment and talent training,and enhanced the company’s competitiveness.In addition,in the mixed reform,it is necessary to design the mixed reform plan with strategy as the core top-level,fully consider the interests of all parties,introduce strategic investors in line with the company’s core values,and extend the industrial chain with the help of war investment sources;At the same time,it is necessary to reasonably set up incentive mechanisms such as employee stock ownership plans,decompose strategic goals into performance appraisal indicators,fully mobilize the enthusiasm of employees,build a community of interests between employees,enterprises and strategic investors,achieve win-win and common development for all parties,and help the company achieve strategic goals.The main contributions of this paper are: first,it enriches the case studies on the introduction of fund investment into state-owned enterprises,at present,there are more studies on the introduction of private enterprises in the mixed ownership reform of stateowned enterprises,and less research on the introduction of fund investment,fund investment is an innovative reform model that has participated in mixed reform since 2020,aiming to promote the reform process of state-owned enterprises through market-oriented means,this paper enriches the research on the effect of fund investment participation in mixed reform through case studies;The second is to enrich the research on the effect of mixed reform in the company’s strategy.At present,the research on the effectiveness of the mixed ownership reform of state-owned enterprises mostly focuses on financial performance,and there is less research on the effect of mixed ownership reform at the corporate strategic level.By studying the strategic performance of the mixed reform of case companies,this paper is helpful to evaluate the role of the mixed reform of state-owned enterprises on the strategic goals of enterprises.