Strategic Performance Evaluation Of Mixed Ownership Reform Of State-Owned Enterprise

The reform of China's economic system often cannot avoid the reform of state-owned enterprises,and the reform process of state-owned enterprises also reflects the reform of the economic system.From the reform history of state-owned enterprises,there will be a big change every ten years.In the process of advancing the reform,the hand of the government plays less influence in the allocation of resources.In contrast,the hand of the market plays more influence on it.In November 2013,the third plenary session of the 18 th central committee of the communist party of China adopted the decision on several major issues concerning the comprehensive deepening of reform,which clearly defined mixed ownership as an important form of realizing China's basic economic system and allowed more state-owned and other ownerships to develop into mixed ownership.In September 2015,the CPC central committee and the state-owned assets supervision and administration commission promulgated a series of policies and supporting documents,from which it can be seen that mixed ownership will become the keynote of the reform in this round of state-owned enterprise reform.In March 2017,He Liu,the deputy secretary of the party leadership group of the national development and reform commission,proposed at a special session to launch the first batch of mixedownership reform pilot enterprises as soon as possible.In April of the same year,the first batch of pilot enterprises were listed.In the communications industry,China Unicom,which has been suffering from declining market and frequent performance failures,has been identified as the first batch of mixed ownership reform pilot enterprises.The reform of the first batch of pilot enterprises is the starting point for the further market-oriented reform of state-owned enterprises in the new normal economic environment,so the reform of China Unicom will be a typical case,and the effect of its reform will be of great significance.In the course of research,the author also sorts out the current research situation of Chinese scholars on mixed ownership reform.In general,the current research mainly focuses on the path,theoretical level and research methods of mixed ownership reform.As for the improvement brought by mixed ownership reform to state-owned enterprises and in what aspects,the experience summarized has not been reflected too much in the research.This is mainly because: before this,the mixed ownership reform has not been promoted and implemented on a large scale,and the top-level design idea is still in an experimental stage.The samples that can be provided for research are not very rich,and it is difficult to make effective evaluation.After the largescale implementation of the mixed-ownership reform,China Unicom was included as one of the first pilot enterprises.From the current meeting and the documents issued,it can be seen that the central government does not pursue mixed ownership reform on the basis of success,but hopes to formulate different policies for different enterprises.The central government hopes that in the process of promoting mixed-ownership reform,a number of enterprises with demonstrative significance will be formed,and a number of experiences that can be promoted and replicated will be formed.Based on the case study of China Unicom's mixed ownership reform,this paper deeply analyzes the changes brought by mixed ownership to China Unicom in various aspects,summarizes its successful experience,and effectively enriches the case study of state-owned enterprise reform.In this paper,the strategic performance of China Unicom's mixed-ownership reform will be analyzed according to the following steps: first,the strategic performance evaluation tool--balanced scorecard is used to calculate the strategic performance of China Unicom from multiple dimensions;Then,combined with the calculation data of BSC,the comprehensive analysis and evaluation are made from the dimensions of finance,customer,business and process,learning and growth,and social responsibility.In the analysis of each dimension,the major factors affecting the change of the score of these dimensions were dug out,and the changes brought by the mixed ownership reform to China Unicom were comprehensively evaluated from the aspects of profitability,market situation,customer service,ownership structure,board power balance and other factors.With the continuous in-depth study of China Unicom's mixed ownership reform,it is concluded that mixed ownership reform is an effective way to reform state-owned enterprises.In the reform,we should guarantee the control status of state-owned capital and the decision-making power of private strategic investors.At the same time,state-owned enterprises should choose private strategic investors with synergistic effect to cooperate in the mixed-ownership reform.Through the analysis and summary of the above aspects,it can promote the change of the government's thinking mode from managing state-owned assets to managing state-owned capital,and further straighten out the relationship between the government and state-owned enterprises.In this paper,when evaluating the improvement brought by mixed ownership reform to the performance of state-owned enterprises,the strategic performance evaluation system design is elevated to the level of corporate strategy and social mission.When applying the balanced scorecard tool,in addition to selecting the financial,customer,internal business processes and learning and growing classical evaluation index,aiming at the characteristics of state-owned enterprises in China,also increase the dimension of social responsibility index,to build strategic performance evaluation system more comprehensive,reasonable,can give China Unicom mixed ownership reform is to make comprehensive strategic performance evaluation.