Research On Supply Chain Decision-making Under The Agricultural Product Crowdfunding Mode

In recent years,the country has achieved victory in poverty alleviation,and has begun to comprehensively promote rural revitalization.Among them,the high-quality and green development of agriculture with regional characteristics is the cornerstone of the implementation of the rural revitalization strategy.However,due to limited government investment subsidies and loan difficulties,the high-quality and green development of characteristic agriculture in many regions faces the dilemma of insufficient financial support.As a product of "Internet +" under the background of the new era,agricultural product crowdfunding can not only attract public investment,solve financing difficulties,but also expand sales channels and realize production according to demand.Therefore,this paper specifically studies two crowdfunding models for agricultural products: the crowdfundingonly financing sales model and the "crowdfunding + direct sales" financing sales model.First of all,this paper models the operation process of the traditional financing sales model of agricultural products,the crowdfunding-only financing sales model and the "crowdfunding +direct sales" financing sales model.The optimal decision-making and expected profit expressions of farmers under different financing modes are solved.The effectiveness of the crowdfunding model in financing and sales is verified as well.Then,this paper discusses the impact of different parameter changes on farmers’ decision-making and profits.Finally,this paper not only compares the traditional financing sales model with the crowdfunding financing sales model,but also provides suggestions for farmers to choose different financing models when they face financial constraints.What’s more,the comparative study of different crowdfunding models and strategies provides a reference for the application and strategy selection of different crowdfunding models for farmers.The research concludes:(1)The crowdfunding model can increase profits.Compared with the traditional financing sales model,farmers who choose the crowdfunding model can obtain higher profits.At the same time,when their own funds are low,it is better for farmers to choose a crowdfunding strategy of low price discrimination;when their own funds are high,it is better for farmers to choose a crowdfunding strategy of high price discrimination.(2)The crowdfunding model can deal with the risk of uncertain demand well,but compared with the traditional financing sales model,it is weaker in dealing with the risk of uncertain output.When the output fluctuation is too large,it is better for farmers to choose the traditional financing sales model.At the same time,the crowdfunding-only financing sales model has the strongest ability to deal with the risks of output uncertainty and demand fluctuations.In the case of a small funding gap,the crowdfunding strategy of high price discrimination can obtain higher profits.(3)In the application of the crowdfunding model,the profits obtained by farmers using the "crowdfunding + direct selling" financing sales model will be better than the crowdfunding-only financing sales model.In the choice of price strategy,farmers need to combine their own funds,comprehensively consider consumers’ repurchase ratio,price,crowdfunding investment risk,altruistic preference,etc.