Research On The Prevention Of Listed Companies’ Pseudo Market Value Management Behavior

After the split share structure reform,the market value management of the enterprise came into being.The shareholders of the company can obtain higher profits by raising the share price,so as to maximize the value of the company.However,due to the lack of a clear definition of market value and pseudo market value management,some companies will carry out pseudo market value management in the name of market value management.Therefore,how to manage the market value scientifically and reasonably,and what measures should be taken by the regulatory authorities to prevent the false market value management,have become an urgent problem to be studied,and also provide an opportunity for this study.In order to study the prevention of pseudo market value management behavior of listed companies,firstly,this paper uses the literature analysis method to sort out the relevant literature of market value management and pseudo market value management,and analyzes the complex and diverse modes of pseudo market value management,which cater to the hot manipulation means of the market,such as illegal disclosure,increase or decrease of major shareholders,insider trading,restructuring subject M &A,etc.Secondly,from the perspective of the impact of these violations on the economic effects of enterprises,the pseudo market value management often only cares about the short-term fluctuations of stock prices and ignores the value of the company itself.After the stock price rises sharply,the stock price will fall sharply,which will have a huge impact on the company’s reputation and minority shareholders.Finally,this paper uses the case study method to analyze and identify the pseudo market value management behavior of Zhangzidao group,and combines the market value management performance evaluation index and the financial four forces analysis with the comparative analysis between the same industry,so as to speculate the pseudo market value management motivation of Zhangzidao group,and explore how Zhangzidao group makes use of the characteristics of its biological assets that are difficult to be monitored,coupled with the non symptomatic illegal information disclosure,To obtain the purpose of pseudo market value management in different periods of time,and obtain relevant enlightenment and suggestions.This paper probes into the essence of the pseudo market value management of Zhangzidao group,and points out that the listed companies should adhere to the basic principles of the company,take improving the internal value of the company as the foundation,and operate the capital market in a reasonable and legal way,so as to realize the long-term and stable market value of the company.It reflects the essential difference between the real market value management and the pseudo market value management,and optimizes the discrimination research on the pseudo market value management behavior of agricultural listed companies,so as to provide experience and reference suggestions for stakeholders and regulators.