Research On The Optimization Mechanism Of Rural Tourism Maker Environment In Beilizhuang Village,Langfang

With the strong support of the state,rural tourism has developed rapidly.In 2022,the No.1 central document of the General Office of the State Council,Opinions on Doing a Good Job in the Key Work of Promoting Rural Revitalization in an All round Way in 2022,clearly proposed to actively develop leisure agriculture and rural tourism,and implemented a number of policies and measures,such as replacing subsidies with awards,building before subsidies,financial interest subsidies,and establishing investment and financing funds for the tourism industry,to promote the vigorous development of leisure agriculture and rural tourism.Developing rural tourism can not only provide opportunities for the transformation of traditional agriculture,but also promote the overall revitalization of rural areas.As an important force in the development of rural tourism,makers can not only bring knowledge,technology,advanced concepts and experience to the countryside,but also bring funds and market opportunities for the vigorous development of the rural economy,promote the upgrading of rural industries,promote rural revitalization,and promote the inheritance and development of rural culture.This article takes Beilizhuang Village,Langfang,as a research case,and first comprehensively analyzes the macro and micro levels of the rural tourism maker environment.In terms of macro environment analysis,based on PEST theory,using analytic hierarchy process(AHP),it constructs a rural tourism macro environment evaluation model from four aspects: politics,economy,culture,and technology.Based on data obtained from a questionnaire,Beilizhuang Village is evaluated,with a comprehensive score of 3.4618,Is average.Based on the data,it is further analyzed that the makers in Beilizhuang Village have some problems in the macro environment,such as lack of policy pertinence,inadequate creation of traditional cultural environment,and poor tourism intelligent infrastructure.Secondly,using contingency theory,through hypothesis analysis of the impact of the microenvironment on entrepreneurial performance in Beilizhuang Village,and using data obtained from a questionnaire survey of Beilizhuang Village’s entrepreneurs,this paper studies the impact of the dynamic and complexity of the environment on entrepreneurial survival and growth performance,and summarizes issues such as inadequate control of customer needs by the maker community,lack of organizational support for the maker community,and low talent quality of the maker community.Finally,based on the existing problems in the macro and micro environment of Beilizhuang Village,it is proposed to formulate practical policies and create a maker development environment in the macro environment,and to guide customers’ needs in the micro environment and create ecological empowerment characteristic theme IP strategies,providing practical guidance for improving the development environment of Beilizhuang Village’s rural tourism makers,At the same time,it also provides certain reference and reference for the development of other rural tourism makers.