Research On The Digital Transformation Of The Tourism Industry In Sichuan Province

The 20 th National Congress of the Communist Party of China proposed to "accelerate the implementation of innovation-driven development" and encourage the integration of tourism and digital technology;Sichuan Province actively responded to the national call to deepen the construction of a strong tourism province with the digital transformation of tourism.At present,there are some problems in the digital transformation of tourism industry in Sichuan Province,such as the positioning,mechanism and development path are not clear.Therefore,it is necessary for this paper to explore the digital transformation of tourism in Sichuan Province.After combing the relevant literatures of industry digital transformation,this paper builds the theoretical logic of tourism digital transformation in Sichuan Province based on the basic theories such as data element theory and digital technology innovation theory,combined with the general law of industry digital transformation: take digital strategy as the lead,take digital technology as the core drive,promote the integration of data and reality with organizational change,and deeply tap the potential of data elements,drive the digitization of tourism resources,accelerate the digitization of tourism platforms,promote the digitization of tourism services as a whole,improve the production efficiency of the tourism industry,reconstruct the industrial value creation model,and promote the overall transformation of the tourism industry.Based on the analysis of the process,opportunities and problems of tourism digitalization in Sichuan Province,the necessity of digital transformation of tourism in Sichuan Province is explained.Comparative analysis of the typical cases of digital transformation of tourism industry at home and abroad,summarize the experience of digital transformation of tourism industry,and get the enlightenment of digital transformation of tourism industry in Sichuan Province: we should pay attention to the digital development and protection of tourism resources,clarify the key basic role of digital technology in the transformation and continue to enlarge the policy leading role of the overall development of digital tourism.In the statistical analysis,combined with the experience of digital transformation,the evaluation index system of digital transformation of tourism industry in Sichuan Province is constructed,the objective weight of index is calculated by entropy method and the comprehensive evaluation of digital transformation of tourism industry in Sichuan Province.The interaction of six indicators of digital transformation of tourism industry in Sichuan Province is analyzed by gray correlation method,and then the development trend of digital transformation of tourism industry in Sichuan Province is predicted.The results show that the digital transformation of Sichuan’s tourism industry increased year by year from 2012 to 2019,and slowed down after the new crown epidemic in 2020.From the weight point of view,tourism resources and innovation level are important factors affecting digital transformation.Judging from the gray correlation degree,the correlation degree between the level of innovation and the level of tourism resources in the past is the lowest,indicating that the value development of tourism resources is limited,and the future digital technology will focus on the in-depth development of tourism resources,at the same time,it accelerates the innovation of tourism digital technology to empower the digital transformation of tourism.From the perspective of gray prediction,the digital transformation of tourism industry in Sichuan Province will be further accelerated,and the next few years will be a major opportunity period for the digital transformation of tourism industry.To sum up: This paper gives the realization path of the digital transformation of the tourism industry,and puts forward the following suggestions: First,do a good job in the digital supply of tourism resources.Create a digital highland of scenic tourism resources,promote the intelligent development of scenic spots,and build an inclusive and prudent digital supervision system.Second,do fine platform digital services and product innovation.Integrate and innovate digital tourism platform with digital technology,improve digital services to meet personalized tourism experience,and promote cross-border combination to enrich the digital ecology of tourism.Third,optimize the tourism industry organization,create a demonstration of digital transformation of tourism enterprises,and activate the development potential of enterprises with digital management.