A Study On The Innovative Development Of Inclusive Financial Products Of Rural Commercial Banks Under The Background Of Rural Revitalization

Actively developing rural inclusive finance plays a very important role in supporting the implementation of the rural revitalization strategy.In recent years,with the continuous promotion of China’s rural revitalization strategy,higher requirements have also been put forward in the development of rural industries.How to promote the development of rural industrial economy through inclusive finance has also become an important direction of the development of financial industry in the context of rural revitalization,Agricultural commercial banks also play a more important role in this process.The inclusive financial products of agricultural commercial banks themselves have the basic positioning of serving "agriculture,rural areas and farmers".In the current agricultural development and rural economic development,the inclusive financial products of agricultural commercial banks themselves also play a more important role.The service concept of inclusive financial products is highly consistent with the rural revitalization strategy.Therefore,the implementation of the rural revitalization strategy also plays an important guiding role in the development of inclusive financial products of agricultural commercial banks at that time.At this stage,with the increasingly fierce competition in the financial market and the impact of Internet finance,farmers and merchants should actively carry out inclusive financial product innovation to improve their core competitiveness.Therefore,it is very necessary to carry out targeted inclusive financial product innovation in the context of rural revitalization in combination with the corresponding policy requirements and market environment.In the context of rural revitalization,this paper studies the innovative development of inclusive financial products of ABC,and takes the case of ABC as an example to carry out specific analysis.First of all,it expounds the relevant concepts and theories of rural revitalization and inclusive financial products,and discusses the characteristics of inclusive financial products and rural revitalization requirements.Then analyze the current situation of inclusive financial product innovation and development of A Rural Commercial Bank under the background of rural revitalization,including the overview of inclusive financial products of A Rural Commercial Bank,the overview of inclusive financial product innovation of A Rural Commercial Bank,the category and scale development of inclusive financial products of A Rural Commercial Bank,etc.,and implement the survey based on questionnaire survey in the current situation analysis.On this basis,explore the problems and reasons in the innovation of A’s agricultural inclusive financial products,and put forward corresponding countermeasures.The research found that the current problems in the innovation of inclusive financial products of Agricultural Commercial Bank A are mainly manifested in the relatively single category of inclusive financial products,the coverage of inclusive financial products to be improved,the poor control of credit risk of inclusive financial products,the low level of technology application in the process of inclusive financial product innovation,and the low acceptance of inclusive financial products by customers.The main reasons for these problems are the lack of a good sense of financial product innovation,the lack of in-depth research on farmers’ needs,the lack of a complete inclusive financial product innovation risk management mechanism,the insufficient support of resources in the application of financial technology,and the failure to effectively reduce the transaction costs of financial products.In view of these problems and reasons,this paper puts forward corresponding innovation strategies in the context of rural revitalization,including the principles,objectives and specific innovation measures of A Rural Commercial Bank’s inclusive financial products innovation in the context of rural revitalization.