Research On Business Transforming Strategy Of Bank Of Communications Financial Leasing Co.,Ltd Under The Policy Of "Replacing Business Tax With VAT"

Bocom Financial Leasing Co.,Ltd.is a Financial Leasing Co.,Ltd.specially established by Bank of communications to facilitate financial leasing business.It was established and carried out business in 2007.With years of development,the asset scale of the industry has jumped to the second,and enterprises that carry out financial leasing business with the advantage of scale.Since the full implementation of China’s state-run policy of replacing value-added tax with value-added tax in 2016,the financial leasing business has been greatly impacted,and the operating pressure has increased rapidly.With the changes of the external environment such as industrial structure adjustment,interest rate marketization,homogeneous competition and strong financial supervision,as well as the dual impact of inferior factors such as lagging construction of internal business system,lack of compound talents,low income of existing business and declining asset quality,Bocom Financial Leasing Co.,Ltd.has to adopt various business transformation strategiesThis atrilce starting from the strategic management theory,from the perspective of core competitiveness construction and value innovation,this paper analyzes the development status and difficulties faced by bocom Financial Leasing Co.,Ltd.,and systematically analyzes the external development environment and internal resources of BOCOM Financial Leasing Co.,Ltd.by using SWOT analysis and enterprise element analysis matrix.It is concluded that bocom Financial Leasing Co.,Ltd.should adopt the wo(reverse)strategy as the guidance of business transformation strategy.In order to achieve the transformation goal,this paper puts forward the measures of repositioning customers,reconstructing business structure,diversifying financing modes,integrating and expanding marketing channels and improving risk management system,supplemented by human resources,digital business system and parent bank sub branches,hoping to achieve the success of business transformation of BOCOM Financial Leasing Co.,Ltd.and truly realize the sustainable development of the company.