Research On Optimization Of Network Marketing Strategy Of Heze Yaoshun Peony Seed Oil Company

At present,with the rapid development of internet technology,many enterprises have regarded online marketing as a new sales growth point for enterprises.Heze Yaoshun Peony Seed Oil Company,facing the severe situation of intensified domestic and international market competition,has gradually realized that using online marketing as the main channel is of great significance for expanding the market.However,in the specific implementation process,there are still some problems such as low customer satisfaction,low cost return of online marketing,narrow product supply channels,and insufficient use of online communication channels.To better expand the market,enterprises must adjust and optimize their own online marketing strategies in response to the above issues.This article takes the online marketing strategy of Heze Yaoshun Mudan Seed Oil Company as the research object,analyzes the current problems in the company’s online marketing,and uses PEST and Five Forces Model tools to analyze the company’s online marketing from the macro environment and industry environment.Based on this,4C theory is used to optimize the marketing strategy from four aspects:customer,cost,convenience,and communication.Corresponding optimization strategies are pointed out,and organizational,institutional,talent The four aspects of culture have pointed out corresponding guarantee measures for optimizing the company’s online marketing.