A Cast Study Of Marketing Strategy Of Heze Peony-related Products

In recent years,Shandong Heze peony industry has developed to cover the peony seedling breeding,planting scale,peony culture integration industry chain,Heze yao shun peony biotechnology co.,LTD.(hereinafter referred to as the "Heze yao shun peony company")with unique geographical location,local government support for peony industry,become the leader in the local peony industry.The company has gradually increased the multi-purpose and deep-level research and development of peony,and tried to establish a networked product marketing system from daily chemicals,medicine,nutrition and health care,so as to set an example for the future development of other peony companies.This paper first from the collection,sorting of domestic and foreign on marketing,peony product marketing and enterprise marketing related research results,By reading a large number of references,field investigation of the company’s marketing development,questionnaire survey and other methods,Following the principle of linking theory with practice.A fter defining the general concepts such as marketing and SWOT analysis,This paper introduces the development process,product marketing status and future product research and development direction in detail,A preliminary introduction of the company in the marketing of peony related products,With the help of the SWOT analysis model,Analyzing the company’s marketing advantages,disadvantages,opportunities and challenges,Explain the development situation of Heze Yao and shun peony Company from many aspects.Then,in view of the four aspects of the marketing products,price,channel,promotion of the peony company in-depth analysis,on this basis,from the perspective of the company strategy,future development,put forward products,price,channel,promotion optimization strategy and improvement suggestions.This paper is mainly started from the following two aspects,Study on the marketing strategy of Shandong Heze peony-related products:First,through the detailed analysis of the development process and marketing status of Heze Yao-shun Peony Company,Found that although the company is the leading enterprise of Heze peony industry,But in the product marketing aspect is mostly in a passive state,Whether the product packaging and combination,Or product pricing and promotion,Market competitiveness is not strong,Need for precise market positioning and market segmentation,From the level of marketing strategy to find out the solution to the problem and suggestions;Second,the deep analysis of the marketing situation of Heze Yao and Shun Peony Company,Developed an effective marketing strategy for the company,Heze Yaoshun Peony Company should conform to the development of The Times,Relying on the Internet,new media and e-commerce platforms to further expand the marketing channels of peony-related products,Diversified publicity and promotion of peony-related products,So as to improve the influence and recognition of peonyrelated products in the market.