Research On Financial Risk Identification,Evaluation And Precaution Of Easyhome Under The Background Of New Retail Mode

Technologies such as the Internet and big data have allowed China’s traditional retail industry to move from offline to online.However,with the increase in per capita disposable income,people have higher requirements for product quality,shopping experience,etc.,and pure e-commerce marketing has difficulty meeting the new needs of consumers.The defects of the traditional ecommerce model gradually emerged,and the new retail model emerged as the times require.The new retail model started late and its development is not yet mature.The financial risk management of new retail enterprises may not be able to keep up with the pace of the company’s overall strategy and marketing strategy.Therefore,timely identification of financial risks and adopting relevant financial risk prevention measures are necessary for the company.Healthy development is essential.Combination accounting serves for acquisition and merger,the importance of which determines the signification of research on combination accounting.This article is based on the research of domestic and foreign scholars’ on new retail and financial risks,and Easyhome is taken as an example of new retail enterprises in this paper.It explores from financial risk identification to evaluation and to risk control.This paper has thorough analysis of Easyhome’s fundraising risk,investment risk and operational risk.It identifies the financial risks of the company with a new retail background and analyze the reasons for the financial risks.At the same time,the optimized efficiency coefficient method is used to score the financial indicators of the four aspects of the company in order to build a financial risk evaluation system.In this paper,the evaluation level of Easyhome of the past three years is calculated,and it proposes several control measures for each specific risk to improve the current situation.This paper tries to dig into the impact of the new retail model on corporate financial risks,and find out the financial risks that such companies may appear in the process of new retail transformation,and establishes an effective risk evaluation system to provide risk identification and evaluation as a reference for other new retail companies.