Research On 4C Marketing Strategy Of F Securities X Branch Under The Background Of Internet

Internet finance(ITFIN)refers to the combination of traditional financial business and Internet technology,relying on big data,cloud computing and other technologies to functionalize financial business and its service system on an open Internet platform.With the development of information technology in China,the popularity of the Internet has had a great impact on all industries.The securities industry is no exception.Under the wave of the Internet,the securities industry has derived a variety of development situations and has gradually entered a new period.Since 2015,Premier Li Keqiang has proposed the concept of "Internet plus".In July of the same year,the State Council also implemented various policies for the "Internet plus" plan.The securities industry has also entered the Internet finance since that year,but the popularity of information technology in China was not high at that time,The pace of development of Internet finance is also relatively slow.With the continuous improvement of Internet penetration in China,the speed of development of Internet finance is gradually accelerating,and the securities industry has also developed rapidly in the past seven years,First,Internet finance can improve the efficiency of the securities industry.Traditional securities trading requires manual reconciliation,on-site transaction and other links,while Internet finance can realize the automation and intelligence of securities trading process through online transaction and automatic reconciliation and other technologies,thus improving transaction efficiency and reducing transaction costs.Secondly,Internet finance can promote innovation in the securities industry.Internet finance can analyze and predict market trends and provide more accurate investment advice and risk assessment through data analysis,machine learning and other technologies.In addition,Internet finance can also provide investors with diversified investment options through innovative products such as financial derivatives.Finally,Internet finance can expand the customer base of the securities industry.Internet finance can allow more ordinary investors to access the securities market through online trading platforms,mobile clients and other ways,thus expanding the customer base of the securities industry.In addition,Internet finance can also enhance investors’ information exchange and learning through social media and other channels,and improve investors’ investment income and risk management capabilities.The potential and opportunities it brings can change the industry structure to a certain extent,promote the transformation and upgrading of traditional securities business,and also bring new challenges and risks.However,in the process of rapid development,some problems have been gradually exposed,but there is still more room for imagination to optimize customer service and business model.However,the technological and market changes faced by any industry are unpredictable,and securities companies need to be prepared in terms of technology,personnel and financial operation to cope with future changes.This paper will study some changes in the rapid development of the securities industry.