Research On Marketing Strategy Of Securities Investment Business Of WL Securities Company Under The Background Of Internet Finance

After the reform and opening up,with the economic construction on the right track,the securities investment has re-emerged in China and developed rapidly.As a current important investment financing method,securities investment has played an effective role in the development of the market economy.Especially in the environment where the network equipment hardware and system software technologies are upgraded,the speed of the Internet communication has been continuously improved and applications have become more common.At the same time,with the application of mobile 4G technology further promoting the application of the Internet,the arrival of the Internet financial period.Many companies in the securities market have been challenged and affected in varying degrees in marketing,which has intensified the competition in the securities industry.The development of their investment business has become an important issue for securities investment companies.This article takes the investment business of WL Securities as the research object,studies the impact of the application and popularization of the Internet on the investment business of securities companies on the basis of the Internet financial environment,analyzes the concepts and characteristics of Internet finance,the development of internet finance and the models and securities Investment and other relevant theories;analysis of the status quo of the securities investment business development of WL Securities Co.,Ltd.and the issues faced by the WL securities company's securities investment business in the Internet financial environment.The factors affecting the investment business of the WL Securities Company under the Internet financial environment were studied,and screening analysis was conducted.The impact evaluation of the investment business of the WL Securities Company based on the fuzzy hierarchy method was constructed.By analyzing the relevant principles and methods,the examples were verified to be fuzzy.The influence of the investment method of the hierarchymethod was analyzed in detail;then the development target of the Internet financial securities investment business of the WL Securities Company was given.Through the specific division,selection and market positioning of the WL Securities Company,the 4Ps marketing combination strategy of the WL Securities Company was proposed.At the same time,the security measures for the development of the investment business of the WL Securities Company under the background of internet finance and improved marketing strategies were given.This research can not only discover the impact of the Internet financial environment on the investment business of WL Securities Co.,Ltd.,but also provide solutions to solve the investment business problems of WL Securities Co.,Ltd.It can also provide reference for other companies of the same type.