| Nowadays,the development environment of commercial banks in China has undergone tremendous changes.On the one hand,Chinese continuous industrial upgrading through "de-leveraging,de-capacity,and structural adjustment" has greatly impacted corporate business and increased business risks.The risk of bank retail business is relatively scattered,and it can achieve strong profitability under the premise of occupying less capital,so it is more and more important to the development of commercial banks.The business model of traditional bank retail business,with the rapid rise of Internet financial companies,appears to be a single model,weak in a ttracting traffic,and low in user stickiness,which has faced huge challenges.In the post-epidemic era,business tends to be online,which further increases the competitive pressure of commercial banks.The development of financial technology and communi cation technology and digital transformation of commercial banks are even more urgent.This paper clarifies the research background and significance of the digital transformation of the retail business of commercial banks,sorts out the relevant research literature at home and abroad,combines the competitiveness-related theories and related research ideas and methods,and expounds the development process of the digital transformation of the retail business of commercial banks..Taking the digital development process of China Merchants Bank’s retail business as an example,this paper analyzes the development process of China Merchants Bank’s digital and retail business in detail from the perspectives of asset business,liability business,and intermediary business.At the same time,the current situation of digital transformation of retail business of various commercial banks is briefly described and compared from the aspects of business channels,product services and risk control.This paper constructs the retail business competitiveness evaluation system of 13 commercial banks from 2011 to 2020 through factor analysis,and divides the retail business competitiveness into three aspects: scale,structure and efficiency.The degree of digital transformation of financial enterprises(fintech)is introduced as an independent variable,and the retail business competitiveness and three factors of scale,structure and efficiency are used as independent variables for regression analysis.The above analysis shows that digital transformation generally has a positive impact on retail business competitiveness and scale factors,and has positive,negative,and positive correlations on structure and efficiency factors.Finally,through empirical analysis,it puts forward suggestions on the development of retail business and digital transformation of various commercial banks.In order to successfully carry out digital transformation,commercial banks need to pay more attention to the cultivation of digital-related talents,and implement the digital organizational structure and operation system they have built as soon as possible.In addition,small and medium-sized commercial banks should increase the digital transformation of retail business,so that financial technology can have a positive effect on competitiveness as soon as possible;for medium-sized commercial banks,they should consider how to make up for their shortcomings through the results of digital transformation;for large commercial banks should Consider how to popularize and apply digital transformation products within the organization. |
