Research On Brand Value Promotion Strategy Of Jiutouxianai

Brand value is an important foundation for the sustainable development of an enterprise.Better brand value is beneficial for enhancing the influence and competitiveness of the enterprise,and helps to increase its market share.Facing fierce competition in the industry,Jiutou Xianai Company needs to promote its development,enhance brand competitiveness,and promote sustainable development through brand value enhancement.This article takes Jiutou Xianai Company as the research sample.The main products of Jiutou Xianai Company are mugwort and surrounding products.This article conducts research through literature research,questionnaire survey,induction and deduction methods,etc.Through scientific questionnaire design and in-depth interviews,relevant data is collected as the basis for identifying the brand value issues of Jiutou Xianai,and effective suggestions are provided for enhancing the brand value of Jiutou Xianai.Through data analysis,this paper finds that the brand value of Jiutou Xianai in the current brand operation process has some problems,such as insufficient publicity,low popularity,low overall consumer Brand loyalty,weak brand association due to insufficient differentiation,and slow growth of other brand assets due to insufficient innovation.On this basis,this article proposes measures to enhance the brand value of Jiutou Xianai,including enhancing brand awareness,increasing consumer loyalty to the brand,establishing brand association,increasing consumer awareness of the brand,and enhancing the accumulation of other brand assets.The research conclusion of this article provides effective suggestions for enhancing the brand value of Jiutou Xianai,and also provides reference for other similar companies to enhance brand value.