Study On Research On Micro-credit Business Innovation Of Suixian Rural Credit Cooperative Under The Background Of Inclusive Finance

Inclusive finance has always played an important role in reducing the wealth gap,alleviating social wealth distribution pressure,improving the quality of financial services,and increasing the availability of credit.Micro-credit is the specific implementation of inclusive finance.Vigorously developing micro-credit in rural areas can not only meet the financial needs of rural economic entities,promote the sustainable development of rural economy and the steady growth of farmers’ income,but also provide effective credit needs for the rural poor and rural small and micro enterprises and other rural vulnerable groups with financial difficulties.At present,China’s rural financial market is still a relatively weak area in the whole financial system.This paper takes Sui County Rural Credit Union as the research object to study and analyze how to realize the innovative development of microcredit business under the background of inclusive finance,which has important theoretical and practical significance for the development of county rural economy and the overall promotion of rural revitalization.This article mainly focuses on Suixian Rural Credit Cooperative as the research object,and conducts an in-depth analysis of its microcredit business in the context of inclusive finance.Firstly,it elaborates on the development background of inclusive finance and the practical significance of microcredit business,and analyzes and summarizes relevant research at home and abroad.Secondly,briefly elaborate on the relevant concepts of inclusive finance and microcredit,and analyze the connection between the two.Based on the theories of information asymmetry,long tail theory,and customer satisfaction theory,case analysis,literature research,and questionnaire survey methods are used to comprehensively analyze the development of the small credit business of Suixian Rural Credit Cooperative,revealing the problems in the small credit business,including insufficient product research and innovation capabilities,unreasonable loan limits and terms,severe customer loss,and a decrease in market share,Analyze the outstanding risk issues and the unreasonable performance evaluation mechanism.The reason is that Suixian Rural Credit Union faces many difficulties in the development of microfinance business,such as single product structure,insufficient awareness of microfinance,weak digital service capacity construction,insufficient specialization of credit personnel,and lack of differentiated performance appraisal mechanism.Finally,in order to fundamentally change and alleviate these problems,development suggestions and countermeasures are proposed from improving the product system,establishing a diversified inclusive financing supply ecosystem,using digital service platforms as carriers,innovating customer acquisition networks,innovating microcredit service models,deepening market expansion and innovation,etc.,to further increase the innovation of microcredit in Suixian Rural Credit Cooperative,and fully meet the financial needs of various economic entities,Provide effective credit funding needs for vulnerable groups,continuously promote the development of county economy,and effectively play the role of rural finance as the main force.