Research On The Development Of Yongchun Rural Credit Union Microfinance

With the implementation of the Rural Revitalization Strategy,the construction and investment in rural areas continue to increase,and the financial demand in rural areas continues to expand,which needs to gather a wide range of financial resources and social forces,and the demand for agricultural loans has become more urgent.In order to help rural development,rural credit union take the initiative to shoulder the banner of financial services to rural areas,actively fulfill social responsibilities,increase the input of micro credit to farmers,and achieve positive social and economic benefits.The implementation of the Rural Revitalization Strategy is a rare opportunity for the development of rural micro credit.It points out the direction,puts forward higher requirements and brings more opportunities for the financial institutions serving "agriculture,rural areas and farmers".As a kind of agricultural credit product,micro credit plays an active role in solving the difficulties of farmers' production funds,supporting the development of rural economy and promoting farmers' income.However,in the context of economic and credit downturn,there are still problems such as uncertainty of agricultural production,homogeneous competition of micro credit products,bottleneck of development potential and difficulty of risk prevention and control due to wide coverage of micro credit,whichhinder the virtuous circle of micro credit and affect the sustainable development of rural credit union.In this paper,Yongchun County Credit Union as the research object,from the development of micro credit theory,from theory to practice,and gradually completed the development of micro credit union research.First of all,this paper introduces the core concepts and theoretical basis,including the advantage theory of Rural Micro Credit in supporting rural development and the influencing factors of restricting the development of micro credit and other related theories;secondly,based on the current situation of micro credit in Yongchun County,this paper analyzes the existing problems,mainly including the bottleneck of development potential,the increase of business environment variables,and the short of product and service Board highlights,data sharing is not sufficient,risk prevention and control is difficult,and analyzes the causes of risk;thirdly,establish a risk factor evaluation model to analyze the impact of farmers' micro credit risk factors;finally,according to the current problems and influencing factors of micro credit,put forward suggestions and Countermeasures for the development of micro credit in Yongchun County.