The Research On Development Strategy Of Parkson Intelligent Parking Management Company

With the improvement of people’s living standards and the acceleration of China’s urbanization process,quantity of private cars in the city is increasing rapidly every year.As a result,social problems occur i n many cities such as it’s difficult to find the parking spot;some parking spots are left unused;or there is more traffic jam in rush hour.In fact,all the problems are caused by the asymmetry between demand and supply.Resources cannot be distributed reasonably.So,how to resolve the problem need be concerned and the parking management service will be a huge market.In order to open up the parking service market and become the leader in this industry,Parkson Smart Parking Management Co.,Ltd.(herein after called Parkson)proposed a practical solution to set up an intelligent system combined with software and hardware based on the concept of sharing economy.In this system,existing parking spots can be managed accurately on the platform under multiple cooperation to help the drivers to park quickly.Existing parking resources can be effectively recognized,urban traffic congestion can be reduced and the shared parking ecological platform can be established.This thesis is to research the developing environment faced by Parkson and help Parkson to determine an efficient developing strategy with the performance plan by scientific analysis.The key steps include the analyze the parking status in the city,relational regulations,internal resources and operation status.Then SWOT analysis is performed to the solutions and the competitors and then confirm the developing strategy and the plan for implementation.Finally,the reasonable strategy plan can be made an d become the foundation for the long-term development.And the future operation can get a clear guidance.This thesis used several strategic modes to evaluate the solution of Parkon and analyzes the competition strength.Then the strategic orientation is c onfirmed and the best strategic choice is made through analyze the opportunity and strength.Search of this thesis helps the strategy of Parkson to be more reasonable and scientific.It’s important for Parkson’s strategy and the tractics to get better feasibility.