Research On The Digital Transformation Development Strategy Of XX Pharmaceutical Compan

Due to the significant impact of COVID-19 and the development of digital economy on the pharmaceutical industry,the entire industry chain of the pharmaceutical industry,from manufacturing to marketing,is exploring digital transformation.Digital manufacturing is a key link for pharmaceutical companies to achieve digital transformation,and it is also the best way for pharmaceutical companies to achieve digital transformation.The implementation and enhancement of the intelligent manufacturing strategy in China has promoted the transformation of pharmaceutical companies to intelligent manufacturing.Improving the efficiency and quality of pharmaceutical product production,as well as implementing quality management and quality traceability throughout the entire production and sales process of medical equipment and drugs,are currently the most critical issues for pharmaceutical companies.For pharmaceutical companies,the key to digital transformation is to break through the isolation of the original system,use advanced technology and digital thinking to rebuild a new business system,make up for the deficiencies of the existing pharmaceutical business model,and effectively combine digital technology with the business development of pharmaceutical companies.This article takes XX pharmaceutical company as the research object,and through studying the internal and external environment faced by XX pharmaceutical company’s digital transformation,as well as the selection and guarantee measures of digital transformation development strategy,it provides reference for other pharmaceutical companies to formulate development strategies.This article analyzes the digital transformation of XX pharmaceutical company through the theoretical guidance of digital management theory,strategic management theory and development strategy theory.Firstly,the research background,significance and current research status of relevant domestic and foreign topics on enterprise digital transformation are expounded.Secondly,the core concepts of enterprise strategy,digital economy,digital transformation,and the basic theories of digital management,strategic management,and development strategy are introduced.Thirdly,the internal and external environment of XX pharmaceutical company’s digital transformation development strategy is analyzed from the dimensions of macro environment,industry competition environment,and internal resources,as well as the driving forces of digital transformation development strategy.Based on the analysis of the internal and external environment,the article proposes XX pharmaceutical company’s digital transformation development strategy vision,strategic goals,development core,and development strategy,and suggests that the company should implement a comprehensive digital transformation,focusing on the application of digital strategies in research and development,production,marketing,and brand fields.Finally,the article proposes measures to ensure the implementation of XX pharmaceutical company’s digital transformation strategy,such as clarifying digital transformation goals,establishing a reasonable digital strategy,optimizing the company’s organizational structure,establishing a sound digital decision-making system,using digital technology to empower new drug research and development,and improving digital marketing networks and capabilities.