Research On The Transformation Of FD Bank's Retail Business Operation

With the rapid development of China’s economy and scientific and technological strength,the competition among commercial banks in China is becoming more and more fierce.Together with the improvement of consumer’s consumption concept in China,the demand for the transformation and development of retail business operation of commercial banks is increasing.The questions of how to meet the diversified consumer needs,how to innovate retail products,how to effectively control internal risks,how to broaden customer acquisition channels,etc.also come up.In order to solve these problems in the operation of retail business,commercial banks should not only use and develop traditional business more skillfully,but also need to analyze and integrate the application of emerging scientific and technological tools into the strategy of retail business in the future.The transformation of the retail business operation of a commercial bank is actually,when the development of its retail business has reached a bottleneck and the growth rate of various data indicators in the bank has slowed down,through the examination and understanding of the market,as well as through the analysis,summarization and conclusion of the problems in the bank,to develop a reasonable strategy for the transformation of the retail business,and to put it into actual operation,and to assign special personnel to monitor and implement the plan.The fundamental purpose of the transformation of retail business operation of commercial banks is to increase customer viscosity,stabilize basic customers,broaden customer acquisition channels,establish independent brands,reduce operational risks,increase asset scale,enhance core competitiveness,and ensure the steady growth of profitability.This thesis takes the transformation of FD Bank’s retail business operation as the research case,expounds the current situation of its retail business operation transformation,analyzes the main problems in the retail business operation transformation of FD banks.Aiming at the problems of its weak technological force,late start of transformation,relative lack of financial force support and shortage of composite talents,it points out the shortcomings that still exist in FD Bank’s retail business transformation,and puts forward the promoting plan and countermeasure suggestions for the FD bank’s retail business operation transformation by combining with relevant theories.