Study On The Influence Of Supply Chain Finance Development Of J.D On Its Business Performance

In recent years,due to the overall improvement of domestic economic strength,the use of big data and the rapid development of the Internet and information technology,a number of new industries have been successfully spawned.E-commerce is one of the industries that stand out in this environment.However,with the rise of e-commerce,the market competition is becoming more and more fierce,and e-commerce companies have begun to take the road of diversified development.As the main body of supply chain,ecommerce enterprises,in order to seek sustainable and stable development,turn their eyes to the new blue ocean of development of supply chain finance.Supply chain finance with the help of e-commerce platform is an emerging financial business model,which will help small and medium-sized enterprises on e-commerce platform to reduce financing costs,improve the efficiency of financing turnover,and promote the development of e-commerce enterprises and other lenders.J.D develops supply chain finance business in a new way,which is a challenge to the traditional e-commerce model in terms of customer expansion and profit model.In this case,J.D needs to clarify the contribution degree of supply chain finance to its business performance.Therefore,the study on the impact of the development of supply chain finance on J.D’s business performance is helpful for J.D to understand its current situation and provide a basis for its future development strategy planning.This paper selects a representative J.D Group as the research object to conduct a case study on the impact of supply chain finance on the business performance of e-commerce enterprises.Firstly,the relevant researches on e-commerce supply chain finance and business performance at home and abroad are reviewed from the theoretical level,and the influencing mechanism of supply chain finance and business performance is analyzed.Based on the theories related to e-commerce supply chain finance and enterprise business performance evaluation,this paper analyzes the ecological construction of supply chain finance from the perspectives of J.D supply chain finance overview,J.D supply chain finance operating model and J.D supply chain finance risk control system.Furthermore,the operating performance status of J.D is analyzed from the aspects of transaction scale,profitability,operating capacity,solvency and enterprise development capacity of J.D.Then,based on the factor analysis method,J.D’s operating performance is measured and evaluated to analyze the changes in competitiveness of J.D’s comprehensive operating performance in listed e-commerce enterprises,and verify that the development of supply chain finance plays a role in improving J.D’s operating performance.The evaluation system of supply chain finance on J.D’s business performance is further established.Based on the multiple linear regression model,the contribution degree of J.D’s supply chain finance development to its business performance is measured,and the problems existing in the process of J.D’s development of supply chain finance affecting its business performance are dug out.Finally,in view of the empirical conclusions on the impact of the development of J.D’s supply chain finance on its business performance and the problems existing in the development of J.D’s supply chain finance,it aims to innovate supply chain finance products,expand J.D’s profit channels,use big data to improve the automation level of financing services,improve J.D’s operating capacity,build a comprehensive information sharing platform of supply chain,and strengthen J.D’s risk management ability.In terms of strengthening the training of supply chain finance talents and improving the development potential of J.D,specific countermeasures are put forward to improve J.D supply chain finance and improve its operating performance.The conclusions of this paper are as follows:(1)From the perspective of profit,the development of supply chain finance of J.D can improve the transaction scale of J.D platform,gross profit margin of sales and operating profit margin,and improve the profitability of J.D;(2)From the perspective of operating capacity,the development of supply chain finance of J.D improves the turnover speed of receivables and total assets of J.D,which promotes the improvement of operating capacity of J.D.(3)From the perspective of debt paying capacity,the development of supply chain finance of J.D improves its current ratio,property rights ratio and asset-liability ratio,which weakens its debt paying capacity.(4)From the perspective of development capacity,Supply chain finance of J.D has improved its total asset ratio,which is conducive to enhancing the development potential of J.D.