Research On The Development Policy Of Live-Streaming E-Commerce Industry In Wuhu City

The development of live broadcast e-commerce has built a direct bridge between producers and consumers,enabling producers to sell products and services in the form of live broadcast,and consumers to understand the relevant information of products through live broadcast,so as to select the products they need,realize product sales,and promote the development of live broadcast e-commerce industry,which has become a new marketing method.The development of live broadcast e-commerce is conducive to the revitalization of rural areas and the development of agricultural economy.This paper takes the research on the development policy of live broadcast e-commerce in Wuhu as an example,with the purpose of finding the main problems in the development of live broadcast e-commerce in Wuhu and putting forward targeted problems to promote the healthy development of live broadcast e-commerce and provide impetus for the revitalization of rural development.This paper takes the development policy of live broadcast e-commerce industry in Wuhu as the research object.Through the analysis of the current situation of live broadcast e-commerce policy in Wuhu and the case study of live broadcast e-commerce,it aims to conceive the development policy of live broadcast e-commerce industry,improve the pertinence of the policy and promote the effect of industrial development.The following conclusions can be drawn from the study:(1)The main problems in the development of live broadcast e-commerce in Wuhu are the lack of industry access standards,the rapid development of live broadcast e-commerce,the lack of regulatory constraints,disorderly market competition,false propaganda,and the proliferation of live broadcast chaos;(2)The current situation of the development policies of live broadcast e-commerce in Wuhu: the government support policies mainly include high-quality e-commerce development policies,e-commerce development planning policies in the 14 th Five-Year Plan,rural e-commerce financial support policies,live broadcast e-commerce laws and regulations,and live broadcast e-commerce governance policies;(3)Wuhu’s e-commerce development policy concept,improve the regulatory system,clarify the legislative rules,coordinate supervision among various agencies,improve regulatory technology,and achieve regulatory breakthroughs.The research in this paper can provide policy and strategy reference for the development of other live broadcast e-commerce providers,so as to further promote the development of live broadcast e-commerce everywhere,provide support for rural revitalization,and promote the orderly and healthy development of China’s live broadcast e-commerce industry..