Research On The Application Of Network Broadcast In The Development Of Rural E-commerce

In recent years,the application of network broadcast in rural e-commerce has gained rapid momentum and achieved a lot of results.Network at the same time,we also see live in rural electricity application still exist many problems,such as most of the rural electricity to the live webcast does not understand,do not take the,think webcast is patted advertising video,be just a matter,does not pay attention to content quality,lack of marketing,powder"circle",platform,poor ability of awareness is not high.This paper makes some reflections on the existing problems of rural e-commerce in the use of network broadcast,and believes that network broadcast cannot be separated from"audience"and other external factors.Therefore,this paper focuses on the application status of network broadcast"agriculture,rural areas and farmers",audience"demand and other aspects of some research thinking,and combined with typical cases for detailed analysis.The main work is as follows:(1)by writing python3 web crawler code and using PyCharm5 crawler software to crawl"agriculture,rural areas and farmers"network broadcast information on baidu news,sina news and other web pages,and then make a detailed analysis of the crawl information to understand the role and existing problems of network broadcast in the"agriculture,rural areas and farmers"field.(2)obtain the relevant information of the "audience"'s demand for agricultural products through the network questionnaire,and then based on peel Using SPSS 20 software to analyze the survey information and find out the focus of"audience"demand.(3)through typical case analysis,further demonstrate the role of network broadcast and"audience"demand in expanding the sales market of agricultural products,improving product brand,and promoting the development of rural e-commerce.At the same time,a detailed analysis of the current rural e-commerce development of some problems.Through research and analysis,the following conclusions can be drawn:(1)the application of network live broadcast in rural e-commerce is basically in the initial stage,with mixed elements.Both the content and quality of live broadcast are relatively rough,failing to meet the requirements of"audience",which seriously restricts the application and development of network live broadcast in rural e-commerce.(2)the main factors influencing the demand of"audience"include quality,brand,price and origin.(3)rural e-commerce enterprises can improve their business level through network broadcast.Based on these studies,this paper attempts to provide a referential idea on how to solve the problems in the current development of rural e-commerce through network broadcast.