Research On The Marketing Strategy Of Batch Business Of Small Enterprises Of Bank Of Nanjing

Small enterprises are an important support for China’s economic development,but their financing has been a matter of great concern for a long time.Currently,competition among commercial banks is becoming increasingly fierce.In order to enhance the market competitiveness of small business and promote the rapid development of small business customer base and business scale,it is necessary to reconstruct marketing ideas,actively explore innovation and implement the promotion of bulk business marketing for small enterprises.On the basis of the basic theories of small business and bulk business marketing,this paper analyses the macro environment of small business bulk business marketing of Nanjing Bank through PEST analysis,analyses the micro environment using Porter’s five forces model,and finds suitable strategy choices using SWOT analysis.Through the application of 7Ps marketing theory,the current situation of Nanjing to which can also small business batch business marketing was analyzed,and the results were analyzed through questionnaire research and interview research to analyze the existing problems.Finally,through the selection of target customers,the 7Ps marketing theory,combined with the above research results,the marketing strategy improvement measures for small enterprise bulk business are proposed.On the one hand,it can enrich the marketing solutions for domestic commercial banks to carry out bulk business for small enterprises,and on the other hand,it can also put forward some new ideas and specific methods for Bank of Nanjing to steadily increase the number of households and loan scale for small enterprises in the future.