| In the current beverage market,it is not only the competition between domestic beverage manufacturers,but also more and more multinational beverage manufacturers enter the beverage market in China and occupy a large market share,which makes the competition more intense.At the same time,the continuous acceleration of product research and development has also shortened the update cycle of beverages,which is a major challenge for beverage manufacturers.On the other hand,consumer demand is fragmented and personalized due to various factors such as scene and crowd,and due to the explosion of social media information,the period of consumer thinking and decision-making is greatly shortened.It is also an opportunity for many beverage manufacturers to quickly insight into market opportunities,create explosives based on innovation points and win market opportunities.As the beverage industry has entered the upgrading period,the new model and new industrial ecology promote the continuous upgrading of enterprises,and the research on the profit quality has certain significance for the transformation and upgrading of enterprises.Xiangpiaopiao Food Co.,Ltd.was founded in 2005.As a representative company of the domestic soft drink industry,its overall operating performance has been poor in recent years,with negative growth in operating income and net profit.At the same time,its main business is less competitive in the market.Therefore,this paper selects Xiangpiaopiao Food Co.,Ltd.as the research object.Using comparative analysis,principal component analysis and other methods,this paper makes an in-depth study of the profitability of enterprises from the perspective of finance,analyzes the quality of enterprise profitability,finds out the problems in enterprise profitability,and puts forward corresponding countermeasures.First of all,the background and significance of the thesis are determined,and various research results on the profitability quality of enterprises at home and abroad are summarized.Then,after introducing the current operation status and industry profile of Xiangpiao,the profitability quality of Xiangpiao Food Company is analyzed from four aspects: profitability,cashability,sustainability and growth.Then,the evaluation system matching the soft drink industry is established by using the principal component analysis method and combining the industry characteristics,After data processing,we can get the comprehensive score of the enterprise’s profit quality over the years,the score of four aspects and the industry ranking.Through the horizontal analysis method,the vertical analysis method and the combination of the actual business situation of the enterprise,we can conclude that Xiangpipiaopiao has problems such as poor profitability,single sales channel and low innovation ability.Finally,it is suggested that Xiangpiaopiao Food Co.,Ltd.should control costs,optimize capital structure and increase innovation in the future development.This can not only improve the quality of profit,but also provide some guidance and reference for Chinese beverage manufacturing enterprises.The whole research process of this article is also scientific and reasonable. |
