| Digital technology has the advantages of high adaptability,good ductility and fast iteration speed,which brings profound changes in the process of integrating into the development of enterprises.Enterprises are facing challenges in the aspects of management mode,organizational structure and process design,so the implementation of matching digital transformation has become the key to the current enterprise development strategy.GQ used to be a prominent representative enterprise in the capital operation market,but its original first-mover advantage is being diluted by fierce peer competition.Under the interference of internal and external factors such as declining operating efficiency and performance as well as continuously intensifying market competition,strengthening internal control and management so as to enhance their competitiveness with the help of digital transformation is an important issue that should be considered by enterprises.Based on relevant theories of enterprise development strategy and taking GQ Company as an example,this paper introduces quantitative analysis for the study of enterprise development strategy.SWOT and AHP analysis methods are taken as complementary methods to build a research framework with both qualitative and quantitative analysis.Proportion calculation is conducted by studying the key factors that affect enterprise development strategy under the background of digital transformation.Through comprehensive analysis,it is proposed that GQ company should choose SO expansion strategic type,adopting diversified development mode and cultivating new profit growth point in order to reduce the market risk of single business structure and improve the resilience against risks.By analyzing the internal and external environment faced by GQ Company,this paper aims to identify the strengths and weaknesses,opportunities and threats of GQ company,providing a basis for strategic decision-making with the results of qualitative and quantitative analysis results,which offer constructive references for the development of GQ Company as well as other venture capital enterprises in the same industry. |
