Research On The Impact Of Major Emergencies On Small And Medium-Sized Accounting Firms And Countermeasures

Nowadays,major public health emergencies have caused the global economic recession,the economic and industrial structure of various countries and the international division of labor have changed,and the development of the accounting firm industry is facing an increasingly severe development environment.The impact of this major emergency on the accounting firm industry shows a significant hierarchical structure,and the first to be affected and hit is small and medium-sized accounting firms.Therefore,taking Z Accounting Firm as an example,the study on the impact of major emergencies on small and medium-sized accounting firms and the development countermeasures is of great significance to the development and growth of the entire accounting firm industry,and also provides ideas and references for future relevant research.This paper adopts the case study method and selects Z CPA Firm as the research object.Z CPA Firm is a small and medium-sized accounting firm with many years of development in Shenzhen.In the past,the firm has gradually improved its competitiveness through high service quality and experience curve,and occupies an important position in the service for small and medium-sized enterprises.Over the years,it has obtained certain business resources and has a professional team with excellent competence.However,in recent years,the firm’s business has been sharply reduced under the impact of major emergencies,and its business model and organizational mechanism are difficult to adapt to the new situation.The firm’s overall competitiveness is insufficient.Under the current internal and external challenges,Z CPA firm hopes to improve its crisis coping ability and competitiveness and improve its service level by expanding business areas and transforming talent mechanism,so as to obtain more opportunities in the market and reduce risks,so as to achieve better development.By referring to relevant domestic and foreign literature,this paper summarizes and refers to the relevant experience of the development of small and medium-sized accounting firms under the specific environment,and discusses the enterprise situation theory and crisis management theory.Firstly,the internal and external analysis method is adopted to objectively describe the industry status quo of small and medium-sized accounting firms,focusing on the analysis of the basic situation and internal resources of the firm.Then,from three different dimensions of business,personnel and time,the impact on the firm is analyzed,and the internal and external reasons and development countermeasures are deeply analyzed,so as to provide feasible and specific solutions for small and medium-sized accounting firms under major emergencies.Through research,in the face of major emergencies,Z CPA firm can be committed to customer development and customer maintenance,cultivate corporate culture,reduce personnel flow and establish appropriate talent mechanism,and provide specific countermeasures in the medium and long term.As for the whole industry of small and medium-sized accounting firms,when dealing with major emergencies,measures such as increasing financial and tax support,establishing information system and digital transformation,expanding business fields,building talent team and continuously optimizing the value chain can be taken to further improve the competitiveness,anti-risk ability and professional competence of small and medium-sized accounting firms.Promote the development and expansion of the small and medium-sized accounting firm industry.